Darren Skanson Essay -- essays research papers

OverviewFrom a very early age Darren Skanson had a burning displeasure for music. His passion grew deeper when realized how much excitement a crowd has when ceremonial occasion a musical performer. In 1989, Darren graduated from Moorhead State University with a BA in music. Darrens career first began by being a lead guitarist in a heavy metal band. The band, Mata Hari, ruin up in 1993. Darren because joined Malcolm Watson, who was a authoritative violinist, at Watson and beau monde. Darren and Malcolm produced the third CD for Watson and Company. Shortly after the success of producing this CD the pair traveled nationwide performing. Within a year the sales had change magnitude from $100,000 to $250,000. Malcolm wanted to move a little more s embarrassedly than Darren in expanding their care to greater heights. Since Darren was ready to move on, he left Watson and Company to form his ingest company.Darren had a vision to record, produce and sell his own music, as well as th e music of other artists. Jennifer, a enormous time friend of Darrens was the booking agent for his tour. Jennifer did not component part the same vision with Darren so they parted ship canal and moved on. attempt to perform, handle CEO duties and handling the promotional marketing aspect of his line of credit was getting to be too much for Darren. Business was getting to be complicated. He decided to hire a guy named Andy Harling, who was a classical guitarist to suspensor with the office duties of the company and to suggest/implement ways to make CCM function more efficiently. Darren turned down two performances offered by Jennifer since he was already booked. However, he did not want to lose the business and the chance to get his name out there. Darren sent Andy to perform at the two shows. Andy was very successful and gained the knowledge of how the performances operate. Darren became a little skittish when he realized that Andy could leave him and become his competition. Darren then signed Andy to a campaign and launched Andys first CD.Over time, Andys responsibilities grew with his performances that Darren hired an champion for him.Recording and productions costs were high for musicians to produce their records/CDs. Digital then came into existence and cut the costs of production. Music is sorted by labels. Because of the low costs in digital recordings it was possible for sma... ...erent marketing segment and would gather up to establish their resources and overall marketing clientele. BuyersDarrens buyers are mostly among the ages 40 and 60 years old. SuppliersDistribution centers from which he buys his supplies for inventory.One-stop centersSubstitute ProductsAcoustitherapyAndrew doubting Thomas HarlingMusic for candlesRecommendationsDarren should get rid of Jennifer and find someone who is more congruous in helping him reach his goal of expanding nationally.Increase product lines. train someone to operate his marketing, promotion, invento ry and production costs and issues so that he can devote his time to tours and concerts.Try signing a contract with an artist of the Independent Label level in order to help increase his branding label.Hire an agent to sign on new-made artists rather than doing it himself.