Shangrila Hotel Singapore Assignment Example | Topics and Well Written Essays - 1000 words

Shangrila Hotel capital of Singapore - assignment ExampleLuxurious hotels were only visited by designated group of people in a given class. Shangrila Hotel has evolved into the close viable and profitable hotel in Singapore due to the presence of major changes in the hotel management. Shangrila Hotel has volunteerd services on hand(predicate) to people in altogether classes irrespective of income levels. In 2009, Shangrila Hotel acquired several hotels in Malasyia a step that make the organization increase the number of customers. In addition, the hotel management owned 80% of the hotel in Puteri Harbour, Johor a system that allowed Shangrila Hotel to increase its share stakes by 20% (Yeap 2013). Secondly, Shangrila Hotel had a significant change with her managerial roles. fit to Tracy (2008), the hotel industry is undergoing rapid change in management through hiring technologically advanced and socially answerable managers. In an effort to cope with the global competition, S hangrila Hotel hired new managers who were proficient and competent in the hotel industry. In addition, the organization hired managers in charge of finance, marketing, and adult male resources in order to ensure accountability of all employees and company revenues. Customers are the source of profit for an industry, which means their environment should be well viewed at conservatively to avoid certain incidences, which might be of risk to them. In the present environment, hotel customers seek humble and human places where people have respect for visitors irrespective of backgrounds. (Kotler and Arm sinewy 2011). The hotel has practiced a strong corporate culture and violence that ensured visitors from all corners of the earth receive quality treatment irrespective of culture, race, or denomination. Holding a strong corporate cultural responsibility has increased Shangrila Hotel competence through contributing to the high achievement. Shangrila Hotel is ranked among the make pas s hotels in Hong Kong for quality hospitality. Moroever, the hotel has undeinterpreted employees training programs to educate them about corporate culture and how to maintain loyalty towards customers. germane(predicate) changes and trends in the macroenvironment(PESTEL Analysis)Organizations undergo significant changes and trends in the macroenvironment that assist in wining the competitive advantage. The following changes have taken place in Shangrila Hotel macroenvironment. PoliticalThe hotel has changed from the older strategies and adapted the newly acceptable methods in line with Singapore constitution. In addition, Shangrila Hotel has many tributary hotels aroung the globe and the management ensures every hotel operates accoring to the countrys political requirements. efficient Shangrila Hotel has changed its economic climate has changed into a more economic methods of operations. The company has a group of economic experts who provide the necessary information on the expect ed risks in the economic world. The hotle managment has resulted into a new

The effect magazine advertisements have on women Essay

The effect magazine advertisements have on women - assay ExampleIn todays world, Magazines be considered to be trendy, cool and fashionably sensitive.Magazines come in all shapes, sizes and colours addressing and covering a variety of topics and issues. Men and women often tend to carry a magazine with them to pass their time. Today, we have magazines covering the latest fashion, Hollywood scandal, the meretriciousness and the glamour of celebrity lifestyles, sports and fitness, conscionable to name a few The magazine business is a multi million dollar business hardly because it is affordable and also produced on a monthly basis in general. Although men and women buy and demonstrate magazines, it is indeed safe to say that most if not all magazines covet the perfect woman to tog its pages, sell its products and lure customers to take the bait.In this paper we will breast at how popular magazines focus on spreading the image that in order for a woman to look beautiful, she mus t look a certain way and follow a particular style. We will examine the consequences and effects that this has had on women, look at wherefore there is such a great demand for scantily clad women and why does sex sell so quickWe will also look at why albumen women are more in demand to pose for magazines and be their glamour girls more than any new(prenominal) race in the world.I will conclude this paper by examining the cause and effects that magazines have on women and how can one be wise enough not to be snared or captured by the glitz and the glamour that these magazines so readily displaydisplayMagazines Their Powers of PersuasionOne of the strongest forces that magazines use is The violence of judgment. The power of persuasion goes to work on the reader as soon they pick up the magazine. It was Gloria Steinem who said about womens magazines simply try to mold women into bigger and better consumers. And thats the reason why we see magazines such as Cosmopolitan, Vogue Gla mour etc having celebrities and models adorn their pages and bring forward their products. Through them they convey to the world, that in order to be handle them and look like them you must follow them. Most magazines encourage its readers to go on diets to pose them look thinner, try pliable surgery so that they can fix any flaws that they have and urge you to try their beauty secrets and vitamin pills so that you can not only look good but also feel good These magazines make sure they feature a list of their products that will help you achieve your goal The power of persuasion works through the medium of suggestion and this is one of the biggest reasons why Magazines have such a awed impact on the world at largeMagazines The Pictures they PaintThe front covers of most magazines have pictures of celebrities and models that are scantily clad and in a pose that is both suggestive as well as provocative. On the front pages are alluring captions which act as powerful tools of pers uasion and immediately go to work on the readers mind. The November issue of Cosmopolitan has the words Get a sexy Bod in unafraid letters on its front page, Vogue has Jennifer Aniston on its front cover with a bold lettered caption The Shape Issue and Muscle Mag has wwe diva Candice Michelle on its cover to promote fitness and subtly suggest how one can and should have a body like Candice.The essence that is being sent across to every woman through these magazines is very subtle but and perfectly clear. They suggest that if you want to look glamorous, be in sync with the latest style and be the center of attention, you must do whatever it takes, buy whatever it

Response Paper to McCloskey's article Essay Example | Topics and Well Written Essays - 1500 words

Response Paper to McCloskeys article - Essay ExampleHe goes forth to suggest that due to lack of trial impression the nonion of Gods existence should be dismissed altogether. Moreover, looking keenly at the arguments he puts across it lacks substance, one of those is existence of evil, which he says it is a proof God does not exist. This kind of argument lacks merit be reason one can say that if presence of evil things is a proof of Gods non-existence, what about the existence of the good and what it proofs. The article has not answered this query. McCloskey believes that the cosmological argument was an argument from the existence of the world. McCloskey besides states that believing in an uncaused first origin of the universe is issues because nothing about our universe leads us to that believe. However, many of us may disagree with this because we believe that God is the fundamental factor of the origin of the universe. Furthermore, scholars and philosophers enclosure that the universe is contingent in that respectfore, the universe requires a necessary being to acts as an ultimate cause. Finally, this necessary being is God.His article represents his own thinking and that of atheism but does not proof anything. In his article, he puts focus on the point that evident proofs of nature cannot adequately elucidate the existence of God. ... He seems to be soft with naturalistic ideas. McCloskey points out these objections against the cosmological argument stating that the fact that the world is real is enough evidence not to believe in such a higher being as God, but Evans and Manis puts prior the following argument in response. They say that for a contingent being to exist then there must be a necessary being that causes the contingent being to exist contingent beings exist, indeed if we are the contingent beings then God must be the Necessary being. The only fault in this response is that they do not contribute evidence to proof their argument (Evan s and Manis, 2009).. They response to the issues raised by Mccloskey to their arguments by pointing out that atheist assertion that the universe has always survived. Manis and Evans counter by stating their go up is enough for such a challenge since they do not make any suggestion as to the age of the universe. The opposite issue raised by Mccloskey is that if everything has a cause, then God must have a cause as well but Manis and Evans counters this by saying that God is not a contingent being, therefore His origin cannot be known and it is unnecessary to know and that is why He is God. The main challenge to this is naturalism, this is because naturalists hold a notion that things exists at natures will and have no cause but on the same breath they cannot explain why beings exist. McCloskey points out that cosmological argument by saying that he does not sanction us to assume an all-mighty, all-perfect, all-powerful uncaused being which causes other beings. Evans and Manis accep ts that this is debatable, They further note that even if the argument is held as

Meeting for business ideas Coursework Example | Topics and Well Written Essays - 1000 words

Meeting for business ideas - Coursework ExampleSmartphones and tablets are the devices that spring the most sales, according to various business reports. This initiated the idea to create a mobile occupation know as SecureIT, to protect and promote IT security aware(p)ness online users in the course of their transactions. Different organizations are aware of the online security threats. They are embracing the relevant technology to mitigate the risks. Online hackers have the ability to capture the discipline that is in transit from servers to users. They have the ability to disrupt or manipulate the information, creating a negative relate to a given organization. In addition, the attackers have the ability to steal the data and deface web pages (Curtin, 2002). with the SecureIt application, users could require the creation of an account that could enable them to access a feature that has the ability to encrypt data. The application has the capability to trace the geographical l ocation of the attackers through their Internet Protocol take, in addition to their address books. Once the application collects the information, it informs the servers and the clients on the potential risks that exist.The other online security challenge relates to the faults and miscommunication between the servers and the clients. The server could become flat in the screening of the clients data and the attackers could take advantage through their software that runs within the server. Using SecureIT, on that point could be the limitation or removal of the vulnerable software that exists between the connectivity of the server and the client. There is similarly a challenge of the determination of the receipt of genuine data from the clients. This is because the attackers could act as genuine clients and train vulnerable data to the server that in return accepts the data (Williams, 2007). The attackers could use the untrusted data to

What Ethical Consumerism means for Starbucks Essay

What Ethical Consumerism meaning for Starbucks - Essay ExampleThe conclusion will include a critical assessment of good consumerism in lieu of the evidence collected from primary and secondary research. The assessment will be limited to Starbucks. Finally, the subject will present recommendations as to how Starbucks can become more ethical.Consumers always want to be associated with products or services that are clean, meaning they do non bear any mark of malpractice. This orientation is influenced by many things, but it forms part of consumers personal philosophy. With natural resources proper increasingly limited, and the degradation of human principles becoming increasingly blatant, governments and consumers cave in shifted attention to sustainable business practices. The sustainability message has been spread widely since the advent of the twenty-first century, and its core lies ethical consumerism. Globalisation has made society more interconnected, so much so that electro negative situations at one end of the globe are felt another end. A century ago, consumers did not care much about the methods used to deliver products and services provided they satisfied their needs. However, globalisation has ensured that unethical and unlawful business practices affect consumers around the world in one way or the other. This explains the increasing popularity of ethical consumerism. This paper will discuss the various dynamics surrounding the concept.Ethical consumerism, also known as positive buying, can be defined, first, as a variant of consumer activism. Its basis lies in the belief that consumers should have a say in the products and services they pay for, and that they should be recognized and respected as expensive members of the supply chain. Ethical consumerism is guided by the notion that all purchases are motivated by object lesson choices.

US and Saudi Stock Markets Essay Example | Topics and Well Written Essays - 1750 words

US and Saudi Stock Markets - Essay ExampleThe Saudi well-worn mart is the largest stock market in the heart East. It is not lone(prenominal) the largest stock market in the Middle East, it is also considered to bigger than the combination of the stock markets of all other gulf countries (Hankir and Baltaji, 2015). As a stock market there are owing(p) opportunities that are offered by the Saudi Stock market. However, until recently only citizens of Saudi Arabia and other gulf countries were allowed to trade in in the stock market of the country. The people of other GCC countries were allowed to trade in the Saudi stock market subject to the restrictions that are imposed by the respective GCC country. Till recently the people from non-GCC countries were allowed to enter only through the closed investment funds.NYSE is considered as the largest and the most powerful stock telephone exchange in the terra firma. The rising power of the stock exchange was in line with the rise of t he economic power of the united States. There are two major stock exchanges in the United States. The other stock exchange in the United States is NASDAQ which has the most number of companies listed in the country. However, by means of market capitalization, NYSE is large than the combination of the NASDAQ, Tokyo and London. The merger of NYSE and Euronext has increased the appeal of the stock exchange on a global scale. It is found that the stock market in the United States is the most important in the world and has the capability to influence all the stock markets across the world.

International Terrorism Essay Example | Topics and Well Written Essays - 2000 words

International Terrorism - demonstrate ExampleFrom this paper, it is clear that the first considered anarchist of his time was Pierre-Joseph Proudhon who went against the appropriateness of a central government life history for its abolition to be replaced by a system of autonomous groups and communities which was virtually governed by contract and reciprocal interest in place of laws. Mikhail Bakunin believed that only thru destruction can a society with a incorporated ownership of the means of production be created. The violent nature of anarchists saw its beginnings in Errico Malatestas system that only thru the propaganda by deed can socialist principles ar achieved. Thus began the murders of President Sadi Carnot of France (1894), Antonio Cnovas del Castillo, the prize look of Spain (1897), Empress Elizabeth of Austria (1898), King Umberto of Italy (1900), President William McKinley of the United States (1901) and Jos Canalejas y Mndez, another Spanish prime minister (191 2). August Spies wrote in 1886 that A pound of dynamite is worth a bushel of bullets and soon seemly seven policemen were killed by a bomb thrown at them while dispersing a strike. France had its Restaurant Vry dynamited in 1892. This paper makes a conclusion that as many writers would attest, their ideas only gain prominence thru furtherance and the more they get exposed to the public, the more they will be discussed. And in addition, this presents a problem to the politics especially now that information can be disseminated by just surfing the internet.... (Wikipedia, 2007)The problem with the definitions by these scholars and the institutions as well is that who determines who the terrorist are. For the government, any act that uses force to pursue a goal can be called a defense act and the violence associated with it can be much more massive than what a self-annihilation bomber can do. If we consider the actions taken, for example, by the CIA to topple governments such as th at of Fidel Castros Cuba, we see that it was not considered as a terrorist act but a matter of pursuing national security. However, in the definitions that these spate offer, these acts uses delve force and violence to achieve a political goal. The arguments surrounding the definition of what is a terrorist is best summed up by the popular saying, One mans terrorist may be another mans freedom fighter.2.0 Justifications of TerroristsIn the popular media, we are bombarded with pictures of men, women and even children tagged as terrorists. If we take a closer look, however, we notice that these people are real ordinary people who we may have met in a public place. What concerns us now and to some people is to know what drives them to blow up themselves and take as many peoples lives with them.We have mentioned that ones mans terrorist may be another mans freedom fighter. In this context, we find that most people give up their lives and kill people in the process in the belief that they are doing so as a service to their cause. just about organizations tagged as terrorist groups take on a religious color blended with political goals. harmonise to the United States Department of State, the most prominent of these are Muslim organizations such as Islamic jihad

To what extent do you consider that women's political activism in the Essay

To what extent do you consider that womens political activism in the nineteenth and early twentieth centuries was predominantly concerened with womens suffrag - Essay ExampleThe commove to abolish slavery, the temperance unions, the property right reform movements, marriage and divorce legislation reforms, birth retain awareness movements to socialist and Marxist causes all had substantial feminine influence and presence. Women leaders emerged in confused fields and they by their example dispelled the notion of women as inherently weak beings.Despite this overwhelming soar upwards of feminist causes, suffrage or the fight by women to enfranchise themselves held a truly unique position. It was the ballyrag demand of the time, as is evidenced in the literature of the era. The common belief was that the right to suffrage would change women to attain all the other rights. The fact that the male political institutions were reluctant to grant enfranchise to women eternally reminded them of their second class citizenship within the state. The movement brought together women from all walks of life and drew supporters that belonged to the social in high spirits class, the working middle class, the lower classes and even people from the slums. The activists conducted rallies and marches that attracted overwhelming public support and sympathy. Organizations form by women to advocate the cause of their suffrage were formed all over the world far outnumbering whatever similar associations for other reform movements.Women showed a sense of global sisterhood for championing the right to enfranchisement. When women won the vote in Australia and New Zealand, their counterparts in the United States of America and the United Kingdom argued their cases as examples before their legislatures. leaders of the movement in both the sides of the Atlantic visited each other very often and exchanged ideas. very early on in the movement it had become evident that women winning the vote in both one country of the industrialized west would pave the way for social taboos to be broken knock off everywhere else. This sense of unity,

International trade Essay Example | Topics and Well Written Essays - 3000 words - 1

International trade - Essay Examplein 20 countries of the world, so far the social club has not expanded into one of the most important emerging economies in the world in the world, India. Goldman Sachs, in its world famous BRICs topic has predicted that within the year 2050 four emerging economies, Brazil, Russia, Indian and China would confine a combined GDP more than the combined GDPs of G6 countries or the biggest present vi economies of the world in terms of US Dollar. Income levels would rise in these economies and as a result on that point would be huge demand for consumer goods including motorcycles.. The Indian economy is predicted to surpass the economies of Italy, France, Germany and Japan by the years 2015, 2020, 2025 and 2035 respectively. The report also points out that the Indian economy shows the potential of accelerating the fastest for the period of next thirty to fifty dollar bill years. (Dreaming with BRICs The Path to 2050, 2003).This high rate of outgrowt h presents huge opportunities in front of local and multinational companies and this is the estimable time to invest in India. Moreover India is already one of the most important motorcycles and two- bicycler markets in the world. The domestic help two-wheeler market size of Indian in the year 2007 was 7.86 million units which were 4.2 million units in the year 2004 (Automotive Industry, October 2007). India is already the 2nd largest two wheeler producing country in the world and as of 2007 two wheelers constituted somewhat 76.2% of the total automobile market in the country with CAGR of 14.5%. Moreover out of this huge two wheeler market, 83.3% is constituted of motorcycles. All these data signify how important India is or should be for any motorcycles manufacturer of the world. So it is crucial for Triumph motorcycles Ltd. To venture into the Indian market seriously to leverage its present and future growth potential.On the other hand due to the subprime crisis which started i n the US followed by the credit crisis, many economies including UK bear suffered

HRM Assignment this is a Business degree Report

HRM this is a Business degree Report - Assign custodyt ExampleThis is what had happened to Bolton Wonderers wherein adept of their female nutritionist had claimed for an personify comprise. The main thrust of this paper is to provide the management team with advices in relation to legal and procedural issues to the claim of their female employee that she is paid substantially less than her male counterparts. level-headed and Procedural Issues There is discrimination in the scoreplace if there is hostility toward an individual establish on gender, age, religion, race and up to now disability (Hoffman, 1999). Legal training program in every organization is mandated by the Federal and state law to avoid any sex biases. The group of women is heavily regulated with so many legislations for them to be protected from discrimination particularly in the workplace. The study of Lockwood (2006) cited that some organizations nowadays are considering woman as one of the talented pools of becoming future employees. In fact, it is suggested that women are capable even in high level specialty careers. Although its difficult for them to achieve an equal footing with men in the workplace, the total of women workers is increasing. They are now considered as one of the great contributors in this change in demographics and economic factors. In almost all countries, provisions and legislation with regard to the employment of women are importantly considered because these could only paved the way to equal opportunities in employment. The European Economic Community (EEC) had constructed principles that women are empower to receive equal have a bun in the oven with his male counterparts, provided that they are doing equal work. In 1975, the Council of the European Communities issued the be knuckle under Directive (75/117) which states that all discrimination on the ground of sex in respect of pay should be eliminated (Littlejohn, 1994). The issuance of the directive oblige d members to completely comply with the legislation. It is stated in the regulation that all establishments should commit a woman an equal pay with man if they are doing like work, work rated as equivalent, and work of equal value to that of the man. In addition, it has been specified in the legal procedure revised by the Equal Opportunities Commission (EOC) that an employer can only pay a man more than a woman for doing equal work if there is a genuine and material reason for doing so which is not related to sex (Equality and Human Rights Commission, 2003, p.2). A sex discrimination in pay would exist if the employers reason is based on higher market value wherein it would regard the job as for male only. In the cuticle of the female nutritionist, she claimed that she has grounds for an equal pay claim over his male counterparts who are the physiotherapists and the coaches. The claim could be considered by the management team considering that it is stated in the law that work of equal value would conciliate the women to claim for an equal pay. The Legal Procedure Filing a sex discrimination in pay is a complicated process, and so the law provides a legal procedure for individual who wants to file a suit against their employers for an equal pay claim. If the female nutritionist would take a claim for equal pay with his male counterparts, then the issue should be first introduced to the management team of Bolton Wanderers being her employer. The issue should be first settled between the employee and the employer by applying the company

Machiavelli and Marx Essay Example | Topics and Well Written Essays - 750 words

Machiavelli and Marx - Essay ExampleThe realistic approach to the knowledge of past and contemporary political life and the principle of unity of theory and practice were defended by the younger contemporary of da Vinci da Vinci, a prominent historian and reformer of Science of the State Niccolo Machiavelli. He offered his own ism of history, or rather political history, by rejecting a theological providentialism. At the time when Italy was politically impotent, fragmentise and lost its independence, Machiavelli suggested a new type of strong personality, self-confident, ideal leader. According to Machiavelli, it is a purposeful, violent man, with straighten will, possessing talent, intelligence, cunning and even treachery. All of the enjoins (Machiavelli was the first to introduce the concept of the state. By this term he unsounded both the form of government and a territory) were divided into republics (the best forms of government), and the licenses (the worst type.) Machiave lli clearly revealed his republi backside beliefs in his last major work The History of Florence, which brought him fame of outstanding historian. Machiavellis views on the historical process were inherent in the idea of cyclic recurrence, regular change of government forms. In his opinion, not abstract theoretical calculations, however the real historical experience reveals certain rules and principles of alternation of these forms. The monarchy, as he shows by many examples, is replaced by an oligarchy, oligarchy - by a republic, which, in turn, gives way to a one-man rule this is the series of state evolution (Baron, 1961). The alliance struggle of contradictions, interests, conflicts of small and large groups is at the heart of this cyclic recurrence. Karl Marx is one of the founders of the materialist designing of history. His philosophic conception of golf-club has much in common with that of Machiavelli. But, nonetheless, the period, separating these two ideologies, is i mpressive. So, The Marxist doctrine of the state includes both philosophical and sociological views. He believed that any state should eventually die off. This process is considered as absolutely unavoidable. The state is the result of division of society into antagonistic classes. Classes are large groups of people with different interests, which differ in their relation to the means of production. With the emergence of the state a constant class struggle in society appears. The state is a product and manifestation of the intransigence of class antagonisms. The state arises where and when class antagonisms objectively can not be reconciled. In turn, the class struggle necessarily leads to the dictatorship of the proletariat (Stanford Encyclopaedia of Philosophy, 2010). Machiavellis realism also had class character. But it expressed the sequence of requirements of the rising class, the revolutionary aspirations of the bourgeoisie. His ideal convention is the most uncompromising and strong new alternative of the bourgeois system to the public and political feudalism. Machiavelli never assumed the existence of classless society (1998). Machiavelli was the first philosopher, who began talking about the economy of the state as a part of its prosperity. According to Marx, economic dominates the state. A confrontation within the state is led by two classes of the bourgeoisie and the proletariat. The bourgeoisie is the ruling class,

Biology Discussion 4 Essay Example | Topics and Well Written Essays - 250 words

Biology Discussion 4 - Essay Exampleg carried out across the solid ground to establish the role of probiotics especially of intestinal lactic acid bacteria, Lactobacillus, in enhancing immunity, aids in overcoming constipation, public cold, supports in combating cancer of colon and also to check the antibiotic-associated diarrhea (AAD), together with other diseases of intestine encompass irritable bowel syndrome, inflammatory bowel disease, lactose intolerance, to influence cholesterol levels, blood pressure, minimizing inflammation, reducing the relative incidence of peptic ulcers. Be ramps the impending advantages, probiotics are also known to portray some serious side effects encompassing lactobacillus septicemia, obesity etc (Probiotics).Lactobacillus is the most dominant organism in the vaginal microflora. As the vaginal microflora directly influences the governing body of infants gut microflora soon after the birth it directly implicates the kind of response electric shav er exhibits towards environmental conditions as well as allergies. Evidence suggests that diet during pregnancy may affect the establishment of vaginal microflora. During summer season the consumption of water is more as compared to the winter where consumption of abounding food more of solids and heat providing food is taken in. During the course of birth the fetus passes through the vaginal canal and hence first exposure to microbial world takes place. Depending on this exposure, microbial flora in the gut gets established (Thoma et al, 2011). Probiotics mainly contains Lactobacillus besides other microbes and probably respond in a antithetical manner towards established intestinal microflora for the children born between January and June as compared to the children born between July and December.Thoma, M. E., Klebanoff, M. A., Rovner, A. J., Nansel, T. R., Neggers, Y., Andrews, W. W., Schwebke, J. R. Bacterial vaginosis is associated with play in dietary indices. J Nutr. 141(9 ) 1698-704.

Revised Annotated bibliography Example | Topics and Well Written Essays - 500 words

Revised - Annotated Bibliography ExampleThis article dialog about mechanisms of employing the Internet as a tool in addressing critical issues affecting SMEs in Saudi Arabia. The article mentions issues such as rapidly changing market environment, increased consumer demand for quality, increased orbiculate competition, increased partnerships between small and large/intermediate business organizationes, and growing need for instant access to business information from multiple sources. This article primarily assesses the current level of Internet usage as a tool of business by SMEs forming the basis for earlier studies.This article addresses the usable and accessible websites in SMEs condescension the advancing competitive environment where a prominent place has been occupied by the cyberspace. The article dialogue about transferring a brand to the online environment from an offline environment as an issue to companies. The article also talks about how to ensure websites are ac cessible and usable in order to enhance web soaring and enable brand communication as well as improve the image of the company. This article presents the findings of a study that measured the degree to which medium and small enterprises employ accessibility and usability as a column that supports brand to communicate with other audience online.This article addresses the factors that affect internet based sales word meaning by SMEs. The article asserts that the internet doubles every year and spans the globe in which the exchange of digital data is carried out. The article also talks about the coverage which is relatively understood concerning the effect of the internet in the popular press. This article also reports investigation of an exploratory study examining crucial concerns around internet usage in emerging SMEs. It describes how SMEs develop and use internet, explores factors motivating companies to invest in e-commerce, and assesses the significance of the benefits of el ectronic commerce. The

Summary and Critical Reflection of a Talk Essay

Summary and Critical Reflection of a Talk - try out ExampleThis makes the people supporting convicted poses right to live with their children in prison raise questions about equivalence rights and if the government and law really c ars about the intrinsic rights of guilty women at all. The desire to keep a child close to look after him/her is a natural right of a parent disregardless of his/her criminal background. This approach forms the bedrock of the female lawyer in the audio link who interestingly contemplates the daring of rights of imprisoned women to keep their children close. She establishes herself as an enthusiastic supporter of imprisoned womens rights believing many of them are really confronted with unfortunate challenges. The lawyer who is also a shrewd womens rights activist calmly asks that in absence of a good rehabilitation program, where is an unfortunate child supposed to go? The presence of a father or a guardian is one option, precisely what happens to a large population of children who in the absence of a thoughtful child protection group have nowhere to go when not allowed by the present to stay with their unfortunate pay backs? It is stressed by her that in many instances, a pose despite her felonious record is fit to handle the chores of a regular stick but she is static denied the right to hold custody of her child. This rejection is only made emphatic by the fact that she is incarcerated, has committed whatsoever crime in the past, violated the law, and lost all reputation. However, it should be pondered here by opponents of children inside prison ideology as suggested by the lawyer that does any of these factors really make the desire of an imprisoned cleaning lady to live with her children any less overwhelming? Does the ministrys decision to take children away from their guilty mother to help them grow up in a nontoxic atmosphere also snatch this testament of the mother to see her children on routine basis? Such co ncerns are open to multiple interpretations as claimed by the lawyer and implementing decision based on analysis of only one side of the regard is not a smart talent strategy. When there is not enough evidence suggesting a mother is physically, mentally, or behaviorally capable of looking after her child, creating barriers between mother and child is empty mockery of natural military personnel rights. It is claimed by the highly concerned lawyer speaking for all incarcerated mothers that the importance of creating more mother and baby units in jails where cannot be stressed enough. It should be safely assumed by governments everywhere that the beat out place of all for a child to stay is with his/her parent provided the parent is not disadvantaged mentally. The have it away of imprisoned womens rights picked up momentum and made headlines in Vancouver, Canada when the provincial program got cancelled in 2008 which allowed babies to stay with their mothers. It is claimed in one re port that this negative step taken by the law enforcement agencies and state not only negatively interfered with the infants right to a mothers care, but also raised valid questions about discrimination against female prisoners and inequality of rights. It is compellingly stated by turncock Hough that the lives of far more people in todays world are imperiled by human rights abuses than by terrorist or conventional military attacks (cited in Darian-Smith, 2013, p. 257). The report further reveals the

Final exam ( very important to finish on time ) Essay - 1

Final exam ( very important to finish on period ) - Essay ExampleAs an example, legacy applications are software designed and implemented in the previous decade and have limited functionality. At the same time, web applications use the latest programming techniques, come across inputs from a variety of sources and offer many new functionalities, features and modules (p. 16-17). Hence, the same approach of software engineering cannot be applied to them.Prototyping warning is a part of the prescriptive process model and is a part of the evolutionary process model. In prototyping, the customer defines a general set of objectives for functions and features. The developer then uses these requirements as the basis, identifies the requirements and then creates a prototype model for the software that is further refined until the final product is ready (p. 43-44). The prototype model is used to develop applications used by a organizations in different sectors namely, banking, insurance, ma nufacturing and retail. As an example, banking applications have requirements such as registering the customer, assigning an account number for each customer and tracking their account related activities. On the other hand, a manufacturing firm produces a small range of products with a fixed number of parts. In this case, the prototype model must allow the organization to track each part, assist the marketing part in sales, aid the accounts department to carry out billing and so on (p. 45).The Manifesto for active Development has the objective of finding better ways of developing software and it is based on cardinal values (p. 65). However, some situations can arise that can vitiate the development procedure and create hassle for the software team. These possible situations are briefly discussed as follows.Individuals and interactions over processes and tools Process and tools specify protocols and methods in which they

Crytography & Computer attack Essay Example for Free

Crytography calculating machine attack EssayComputer attack involves operations that deny, disrupt, destroy or drop off breeding stored in computers and computer networks. In other words, computer attack is known as electronic attack used a pass waterst a computer. The attackers of stored information in computer are called hackers or intruders. A residue occurs between computer attackers in the level of skill and sophistication of the attack (Roman Peter, 2007). More recently, attackers have essential skills that make it possible for them to portal other peoples information by using automatise tools. The automated and sophisticated tools are cheaply available in the market making it possible to access other peoples computer. The major incidents of computer attacks include bringing down of eBay, Yahoo and Amazon. com by hackers. The motives for computer attack are to destroy data or information and access man-to-man information for policy-making, social and financial gai n. On individual basis a hacker can attack own(prenominal) computer to destroy information on revenge mission, or out of grudge.Attackers of computers especially in political perspective aim at gaining information for their opponent candidates to outperform him or her during campaigns (Rhodes Mary, 2003). In the context of business, hackers go for core variables necessary to compete in global markets such(prenominal) as information related to merchandise strategies. Hackers of computer information do so once they have a particular opportunity such as use of high speed digital subscriber line. It is an opportunity that has been used by hackers to gain access to private information.The net income is known as an important tool in education or business but some offenders find ways of using internet provided in cyber to commit wickednesss. The offenders come across their needs while putting their victims at risk. There are a number of cyber offenses popular among internet offenders such as credit card fraud, cyber stalking, identity theft, software piracy, cyber terrorism and phonograph. These crimes are very popular in the modern society as internet is cheaply available in cybercafes and mobile phones. The children and unfledged generation are exposed to cyber risks such as addiction to phonographic sites.Software piracy is another super acid cyber crime in the modern world of advanced technology. Cyber crimes are as dangerous as both other form of crime and require law enforcement officers to be careful when handling cyber criminals. As a complex issue some offenders are prosecuted while others are set free. Three main reasons that mince to prosecution of some criminals and release of others include first, there are no defined penal laws relating to cyber crimes (Wible Brent, 2003). This meaning that some individuals search information from the internet and end up exceeding certain legal nutriment without their knowledge.Such individuals are cyber cri minals but are never arrested especially employees working in a networked office. Second, considering whether an individual has or has not committed a previous offense without computer or an offense akin in nature. Individuals who are convicted of other offences outside the cyber such as bank robbery are prosecuted of cyber crime once they are considered as suspects. Third, children below the maturate of eighteen years which is considered as the average age for a person to be prosecuted are set free while they are cyber offenders.The law to the highest degree cyber crime favors some offenders while others are charged with criminal activities. Children are the major victims in cyber crime and yet are protected by the law owing to age factor. References Roman Peter, 2007, Computer Crimes, American Criminal Law Review, Vol. 44. Wible Brent, 2003, A Site Where Hackers Are Welcome Using Hack-in Contests to Shape preferences and Deter Computer Crime, Yale Law Journal, Vol. 112. Rhodes Mary, 2003, Computer Crimes, American Criminal Law Review, Vol. 40.

Toyota - Promotion Essay Example for Free

Toyota Promotion EssayThe progressional securities industrying aspect of Toyota is by outlying(prenominal) ace of the major keys to success of the entire organization. It is so critical to Toyota that they recently spent a append of $2. 86 billion in ad expenses, which ranks them at number six in the world for the highest advertize budget (Evans, 2011). The message is clear for Toyota. Their new organizational goal and slogan is Moving Forward. That is exactly their jut in the upcoming years for being right on the heels of top automakers General motors and Ford Motor Company. To achieve this goal, the primary aspect of the organization is to get their promotional trade out through advertize, ain selling, offering gross revenue promotions, and being involved in publicity. Toyota spends a significant amount of m cardinaly on advertising to convey their message clearly. The company plans to move forward, surpassing other automakers to claim the number one spot, by prod ucing vehicles that are fuel efficient, reliable, affordable, and practical. One of the best examples in their product line is the Toyota Corolla.The target market for this vehicle is rather perplexed or simply genius. Rather than targeting a specific target market, this vehicle is designed for the needs of many consumers including families, college students, and professionals. But the real question here is how to target several consumers in different areas? The answer is by advertising allwhere possible. Toyota laborments can be found just close to everywhere including primetime television, popular radio stations, newspapers, magazines, internet banners, billboards, sporting events, sponsorships, and any of their cars driving down the road.Although the cost of advertising may seem bid a big number, Toyota con fontrs it a necessary commodity for achieving the number one auto manufacturer in the world. The only way to purchase a Toyota product is through a gross revenue consulta nt at a certified retail outlet and is the reason why ain selling is a critical part to the overall success of the organization. This concept is a huge utility for Toyotas volume because a sales consultant has the top executive to influence and incline a consumer into reservation a uniformed and educated decision on their product.The biggest benefit for a sales consultant is the ability to offer a test drive which creates value and ownership in a consumers sound judgement to the actual product they desire. In addition, this interaction builds a relationship and allows the consumer to get direct feedback quickly and professionally to any questions they may have. Since personal selling is a critical part to consumer purchasing, Toyota ensures that their sales consultants are extremely motivated, trained, and professional.In fact, a requirement for employment as a Toyota sales consultant is to actively virtuoso(a) sales/ product knowledge training through their virtual online T oyota University. If a sales consultant fails to picture these standards, then they are wel letd to stay in sales but just not with Toyota Motor Company. Furthermore, sales consultants are also judged on a customer satisfaction index or survey which every new Toyota owner receives. The sales consultant is expected to provide superior customer service and is awarded financially for doing so.Sales promotions are the best way to capture the interest of a consumer. Not only does Toyota advertise their Corolla as a dependable, fuel efficient vehicle, but when they do they also include several incentives or sales promotions to interest the consumer in the product. The main goal of these advertisements is to get consumers into the retail outlets to meet with a sales consultant. According to Toyota. com, current incentives on a 2012 Toyota Corolla include combined rebates up to $2,000 and also 0% support for up to 60 months.The idea is for the consumer to perceive the ability to take an a dditional $2,000 off the manufacturers suggested retail set and finance the vehicle for free at an affordable payment. In addition, a significant portion of consumers like to lease their vehicles and the current promotion on a brand new Corolla is only $149/ month with stripped-down cash due at signing. Going back to the target market and using an incentive as an example, a $500 rebate is included for any consumer who is trading a non-Toyota product.The goal of this incentive is to persuade consumers into considering Toyota and last-ditchly creating a bigger market share for the Toyota brand. Finally, where Toyota is spending a significant amount of their advertising is on their complimentary maintenance plan with roadside assistance for two years called Toyota Care that is available on any model they offer. Right now Toyota is the only brand offering this benefit and the promotion adds value to any prospective consumer (Toyota. com). Toyota admires the community and takes a par t in publicity.Another avenue of marketing is to get the brand name out there in a casual but forethought grabbing fashion. One way Toyota does this is by sponsoring the Toyota Center in Houston, Texas. Any event that takes place at this state-of-the-art facility has Toyotas name tattooed all over it. The name Toyota not only appears on the side of the building, but also on ticket stubs, apparel, and broadcastings. This marketing approach gets out to huge live audiences who come to see big acts like Lady Gaga, Madonna, and the 2013 NBA all-star game.Another recent approach Toyota has taken is an event called the Tundra end Challenge. On October 13, 2012, the Toyota Motor Company will try to stun the world when their Toyota Tundra stock model attempts to haul the space shuttle Endeavor to its new location at the California Science Center in Los Angeles, CA. The shuttle and apparatus will weigh almost 300,000 pounds The event is supposed to attract thousands of people and if throu gh successfully, the Toyota Motor Company will have a very intuitive marketing accomplishment (Toyota.com) It is clear that Toyota sees the promotional marketing aspect of the organization as a major key for success. In conclusion, the ultimate goal in moving forward is to get the Toyota brand name out there in a unique fashion. The goal is to provide the best products for the best value and with the best customer service. The metrical foot of the promotional marketing for Toyota relies on advertising, personal selling, sales promotions, and publicity.

Organ Donors Essay Example for Free

Organ Donors Essay most everyone would want to be able to say, I have saved a life. But by get an organ donor, you female genital organ be able to say, I will save a life. Organ bribe is a selfless way to give back to others, and to be able to make a ample difference by giving another person a second chance at life. Unfortunately, the deem of patients waiting for organs far exceeds the number of people who have registered to become organ donors. Patients argon force to wait months, even years for a match, and far too many die before they are provided with a suitable organ.There are many stigmas related to organ bounty, only when most of them are relatively false, and in order to be well informed, you must know what organ donation is, how it plant life as well as how you tramp become an organ donor and what organs or tissues you muckle donate. Becoming an organ donor after death is not only an important decision for yourself, but it is also an important decision for the life that you may have the power to save. (Finn, Robert) II. Body A. What organ donation is and how it works I.Organ donation takes healthy organs and tissues from one person for transplantation into another. Organs you can donate include kidneys, heart, liver, pancreas, intestines, lungs, skin, bone, bone marrow, and cornea (the front part of the eye). (medlineplus) II. Organ donations usually occur for patients with kidney failure, heart disease, lung disease, and cirrhosis of the liver of the liver. For patients who need a kidney or a liver, a living donors organs can be utilized, since we are already born with an extra kidney and the liver is regenerative.However, if the patient needs a heart, lung, pancreas or cornea, the organ needs to come from a deceased donor. (discovery health) III. A transplant is usually the last sort of action in the treatment of a patient, but if the patient is willing and able, it can be a good option. If the patient consents to an organ transpl ant, doctors put the patients name on a nominate by the United Network for Organ Sharing, or UNOS.

The poem America by Allen Ginsberg Essay Example for Free

The verse line form America by Allen Ginsberg EssayAllen Ginsberg has been credited the single greatest influence on the American poetic voice since Whitman, by Bob Dylan himself, and Ginsberg would most probably agree, being his own biggest fan. America is typical of Allen Ginsberg in that its increadibly long. Allen Ginsbergs poems ar characteristically long winded and conversational- or monologual- quite unlike the usual style of a poem. He uses peoples full names, and often dedicates poems to specific people. He writes exactly what he sees- which are often customary ordinary things- such as going to chinatown- to a greater extentover he presents them with an interesting perspective- often political, cynical or sexual- which is why people either love or hate Allen Ginsbergs work. His pieces are often like smartly constructed diary entries with a slightly poetic ring to them, rather than poems with a slight conversational regulate.The tone in America evolves quite radic ally from cocky to concerned, and the language is informal (full of elision), nondescriminating towards swearing- selectively descriptive the exactly really metaphorical line of reasoning I could find was in the light of 500 suns, and blatantly ripe (I go to chinatown).Repitition is really the only true poetic device of this poem, and gives the reader the impression that each line is separate from the others, as if the poem itself, is simply a collection of one liners Ginsberg has spouted or perhaps perceive at one time or another, and glued together with a common message.In the send-off two lines, America and the world have obviously just been through world war 2, and are in the midst of the cold war against Russia. Allen Ginsberg fundamentally communicates his doubt that americas is the only and right way.The poem is basically divided into three tonal and attitude verses. In the first, Allen Ginsberg appears quite to a fault infantile and immature in his response to America s actions, as if he isnt a part of them. He speaks as if America is his parent- or a separate entity to himself, and is satisfied winging to it. He acknowledges the large and international issues present, for example the atom bomb threats and human war, but refuses to budge froma narcassistic viewpoint, talking of material desires, alcohol, sex, of that I want I want attitude. He excessively refers to higher authorities to validate his opinion- (for example his psychoanalyst, and several others in the full version.)In the second verse it occurs to me that I am america he adopts a far more involved attitude. He acknowledges that his every(prenominal) action effects others lives in some way or another. In saying that he IS america, allen ginsberg is fetching his complete happy go lucky attitude and disreguard for his actions as a part of america to the black eye extreme, and instead taking on all the stresses and responsibilities under his belt as if he is america. Although whilst doing this, he electrostatic holds a somewhat cynical approach.In the last verse, he takes on a responsible til now not soley responsible role in the runnings of america- offering concerned interest and advice- a far more adult perspective- and finally in the last two lines decides to take action for what he believes in.Overall I found this a provocative, entertaining and satisfying poem to read. Although allen ginsberg definatly has a habit for writing odd overly long inside-joke style confusing poems, I thought america was particularly to the point and relevant, coming from an americans pen.

Steven Biko Essay Example for Free

Steven Biko probeSteven Biko is not a hero, he is man like Donald Woods. They ar both fighting for a repair South Africa. Cry Freedom, written by John Briley is about apartheid in South Africa. Steve Biko is a dreary leader who encouraged his mass to stand for their rights and fight without violence. Donald Woods, an editor for the local newspaper, was shown by Biko the difficult lives of the low throng under the innocence establishment. Consequently, Woods understands the struggles of the nastyamoors, and tries to help spreading Bikos messages after he died. I believe that both Steve Biko and Donald Woods are heroes because they were both fighting for a give way South Africa. The military post in South Africa was that the black people cute to break away from the control of the whites and wanted to sustain equality between white people. For example, White people live in big houses with electricity, whereas black people live in small and old houses without electri city. The black people must have a glide by when they enter white peoples area, otherwise, they go forth go to prison.For example, Steven Biko said and even to stay In a sound township like this on, the white boss must sign your pass every month, the white government tells you which house to live in and what the rent is. Pg. 17 Steve Biko is a hero, he risked his life for a better South Africa. He had helped people and the majority of black people liked him, some white people too. Let us have our place, in our own way, and then we will come together with our white brothers and sisters and find a way to live in peace. Biko said to Woods. Page16. Steve Biko built a clinic in Zanempilo.He was explaining to Woods why he started clinic at Zanempilo, when I was a student, I suddenly realised that it wasnt just the job I was studying for that was white. The history we read was made by white men, written by white men. Television, medicine cars all invented by white men. Even football. Because he wanted black people to believe they have the same ability to be a doctor or a leader as a white man. When Steven Biko took Donald to show him the clinic, Steven Biko described the clinic as A Clinic for black people, with black workers and a black doctors.I think Donald Woods was also a hero because he was a very brave man and heroic person. He became a banned person when he tested to go to America and talk about Steven Bikos death. The police said to him You Donald James Wood are declared a banned person, for a period of five years. He even put his family and himself in danger to go to England and publish the book about Bikos death. Also, Donald Woods gave a job to Mapetla and Tenjy who were devil black people. He was happy to incorporate black people with white people to show this.Theyre going to cover black news. Weddings, music, sport, crime. There is nothing illegal in that. Donald says this when he tells Ken that Mapetla and Tenjy will be working for the Daily Di spatch. In conclusion, Steve Biko and Donald Woods were heroes. They did lots of things to improve South Africa. Steven Biko and Donald Woods wanted equality between black people and white people. Also, they both fought for the equality of races in South Africa. They both tried to Let South Africa governed by both white people and black people.

Time immemorial Essay Example for Free

date immemorial Es verifyIn so many premises, we use and hear the phrase, from clipping immemorial This ideas someways reveals that duration is something which gives an event a basis before it can be said it has taken into place. save along with the passage of the so called time many sages have still never ended their different theses about the existence of time. Is time hearty? Can time exist even when nothing happens? Aristotle who was the really first philosopher to start the quest about time attached time to the movement of objects from before to after. He maintained the time was divisible and infinite and that it was necessary to measure motion. His idea on the existence of time was supported by Newtons theory that time and God really exist and that all physical thing is kept in a container of infinite size and that time is something that passes uniformly without experience to whatever happens in the world. Augustines insinuation that all is at once in the submit and that what is seen now do not exist yet still it must in the future just now implies that time is a matter of simultaneity and exist within a space.He asserts that we can say that time is long only because it constitutes successive movements. On the other hand, Einstein purports that time is but a virtual entity, a fourth dimension which cannot be grasped but just experienced. This conception is what Kant also claims, that time is only a form of human inner sense that enables us to understand space and objects and therefore time is not real, but only a mental experience that enables us to understand the real world around us.Therefore, time, which is measured by physical time (clock) empirically exists but transcendentally real. It is but a human intuition of measuring changes that take place in a certain space. It is something which we experience, for events atomic number 18 within the context of time. Even if something happens or not, still time elapses because it encompass es events and change, from before to after, from past to present, and from the perceived to its realization.Woks Cited Johnson, Zachary. (Apri 28, 1999). Kant. Retrived may 4, 2008 from http//www.afn.org/afn31396/Kant_essay.html

Holy and right Essay Example for Free

Holy and skillful EssayA Sufi essayer has to brace for egotism actualisation and that can only be d angiotensin-converting enzyme if sensation harnesss his/her be applaudd self. The journey to self realization is non easy since unitary has to work finished their weaknesses and fight them through love and sacrifice. In other speech one can non attain high levels of morality if they do not love their immortal, themselves and the people around them. numberers and knowing the principles of Allah through the Quran is just nevertheless one stage in the spiritual invigoration however to follow the principles of Quran is another ch on the wholeenge alone together. The principles to be followed by Muslims calls for one to not only have the zeal merely the interest in Islam so that their hearts can be purified. Religion should be much(prenominal) that religious principles ar comprehended as right and not questioned later on all the supreme being Allah is supposed to b e Holy and right 2. In other words, though Muslims have never met Allah in person, they have to have confidence in His religion and His teachings disseminated through oracle Mohammed (Peace be upon him). In the above light, reliance should be such that principles of religion be followed through ratiocination and abstract2.For example, people should not just follow Islam faith because many people are following it since they provide not tolerate the mode of discipline and principles to be followed by the religion followers. Studies show that religions that dont challenge their followers to lose it their religion are not true religions 2 Perhaps the drive why there are so many cults around the world is because of such followers not questioning the principles behind their religion and ultimately may end up committing suicide thinking they are going to their supreme being.In this light Sufism is just about analyzing and reasoning about the Islam religion so that a Muslim is abl e to derive meaning from the religious teachings and practices. Knowledge of any kind is normally disseminated through writings and teachings of people so that people can store the familiarity in their minds and analyze the information 3. People cannot be able to know the faithfulness if they dont have information. As stated earlier in this paper, Islam faith is all about submission and determination one self so that they can stripping Allah who is the Supreme Being.The information people gather from Islam religious books and teachings is coupled with analysis and testing to find if it makes sense to the follower. People religious decisions are influenced by other peoples thoughts and writings. For instance, as righteousnesss come out from the Quran Islam followers are able to follow through and find themselves in the religious conceives they believe in. According to Shah Naqshband, if a follower is confused about something that his Sheikh has express or even done, one should be patient until they get to understand what they have not understood.For a Sufi follower, the acquired knowledge is what is more important since understanding is the one that deals to the self development of a person. The Islam faith is about realizing the rectitude of its teachings and principles 3. The same way, Sufism is also about finding the truth through ones experiences. For example, as one follows the principles of Islam, they get to realize the truth in those principles they follow. For instance, there are reasons why Muslims attend Hajji and seek to have pure hearts and life.The whole experience of Hajji ensures that a Muslim ends up finding himself and gaining a higher level of maturity. Studies show that finding the truth of Islam principles comes through ones experiences since one cannot be taught to find the truth without working hard to find out such principles. A person finds the meaning of what they believe in if they can effectively analyze and reason through what they are thinking about. For example a Muslim cannot know the essence of visiting Hajji if they dont visit Mecca and follow all the procedures into achieving their self actualization in the religion they believe in.However, this paper notes that Sufism does not mean that Muslims find the truth about their religion as single entities but through teachers who help them see the truth in Islamic teaching. 3 Sufism is about humbling oneself in a bid to appease the supreme being while at the same time ensuring spiritual and moral growth. For example to be a booming Sufi, one should practice Hosh dar Dam and ensure that remain in Gods presence with every breath4. In that manner, a seeker of truth will be able to spend all their life and time doing what is right and avoiding sin.To be able to stay in Gods presence that means seekers have to seek forgiveness all the time so that they stay in unison with Gods teachings. In other words obedience is not an option in a successful Muslim wh ich is also a core ingredient of Islam teachings. There are also other Islamic principles which constitute the actualization of a Sufi. For example, Nazar bar Kadam which means that one should not follow in paths which derail ones spiritual progress4. Sufism is about perfecting ones spiritual life through ensuring that they lead a straight light.For example a sufi should be able to practice Khilawat dar Anjuman which means that one secludes himself away from people and spends time in remembrance of his God4. As Islam faithful have time in remembrance of their God they develop deeper insights of the relationship with God. Consequently, Sufis should practice Safar dar Watan so that they achieve Gods characteristics and banish their worldly desires. For example, they should not create doubts in their minds about their God but instead believe in His teaching and follow them accordingly.Other studies show that spiritual knowledge cannot be transmitted through words 4. That means that kno wledge is passed through heart to heart experiences. Sufism insists that seekers have to meet a physical master at least(prenominal) once. The master is to help the seeker in finding the truth. A Sufi master should be tender when disseminating knowledge to the seeker which should be done in love4. When analyzing the Islamic faith, sheikhs usually teach Islam followers with love and passion which is not any different from the principles of Sufism.Sufi seekers are Muslims who make a decision to go a step further and draw towards God by ensuring that they dont defy God since they love and seek Him. Drawing Gods presence close to oneself then also calls for actions and commitment to following inoffensive paths. Sufism insists on following Islamic ways. This landing field tack together out Sufism cannot be found in books but self experiences through seeking higher levels of morality. With such in mind, it can be asserted that Islam faith cannot be separated from Sufism since it also seeks for growth and development of Muslims.The essence of a supreme being is such that, He does not need wealth since He created wealth at His own wish 4. In this light, Sufis do not have to crave for worldly wealth but instead seek to break down in Godly ways. An analysis of why Sufism came to be shows that, many Muslim leaders had become tangled with the worldly desires and sought to live in impunity, and at the same time generate a mountain of wealth. In the eyes of other Muslims who wanted to acquire higher levels of morality, they sought to seek and follow the truth instead of seeking for worldly desires.Studies show that Muslim leaders who are philanthropists of Sufism started off as minuscule and pure of heart Muslims who would not follow the example of other selfish Muslim leaders. 5 Sufism is about being humble and seeking the ways of God so that one can live in unity with him. After all the wealth of this world is just temporary and seizes when one dies and goes to pa radise. Islam faith does not in any way teach its followers to follow the ways of the world or haram but instead asks its followers to be decisive in following the teachings of Allah and Prophet Mohammed (Peace be upon Him).Conclusion This study found that there are many controversies surrounding the concept of Sufism in the Islam faith. For example there are those who believe that the concept was coined by followers outside the teachings of Prophet Mohammed (Peace be upon him) and the Quran. However, a analysis of the tarradiddle and origin of Sufism states that, the concept came to be as a result of seekers of truth who wanted to achieve higher levels of morality. The essence of Muslim faith is to be submissive and at the same time find truth in the teachings of Islam.In this light Sufism cannot be separated from the teachings of Islam. On the other hand, this study also found out that Sufism is about analyzing and reasoning Islam religious teachings to be able to find the truth. People seek a religion because they believe in it and love the Supreme Being associated with it. In this light, to achieve higher levels or morality and to be able to understand the truths of the religion it is mandatory be able to experience the truths in such teachings.Sufism cannot be learned in books but rather can be experienced through following disciplined routines and practices as dictated in the Islamic Quran. Hence in conclusion, it can be argued that Sufism is the heart of Islam and it cannot be separated from Islamic teachings and principles.Reference listGeocites (2009). Sufi Principles and Practices. Retrieved on 22nd February, 2009 from http//www. geocities. com/sufisaints/Principles. htm. Muhammad E (2008). Laws of the Heart A Practical Introduction to the Sufi Path, Shifa Publishers.

Edward R. Murrow - The Father of Broadcast Journalism Essay Example for Free

Edward R. Murrow The Father of Broadcast Journalism EssayThe pictorial matter Good Night and Good Luck portrays the early 1950s when America experienced the threat of collectivism that created fear amongst Americans. There were even some who took advantage of such situations such as Senator Joseph McCarthy of Wisconsin. But thither was one soulfulness who knew of his scheme and did everything to break in his deception amongst the people, this was Edward Murrow. This film showed his and his producers chase to expose the truth.The bravery and use of Edward Murrow to reveal the truth by the use of media made him known as the yield of broadcast journalism. The bravery of Edward Murrow to deliver only the truth to his viewers was one of the reasons why he was swell up known during the 1950s. This movie showed how far Murrow would go just to reveal the truth. He did not consider the insecurity that would come with his plan to expose the public deception of Senator McCarthy. Being a journalist and a democrat, he had in him the drive to let the public know the truth no matter what (MURROW, EDWARD R.U. S. Broadcast diary keeper).Because of this dedication, people saw him as a person who upholds public service at its best until now, he is known for his bravery in exposing the truth. The pursuit of Edward Murrow to expose the truth about the public deception of Senator McCarthy showed his determination to reveal the truth and save his fellow Americans. Murrow made use of his resources to uncover the truth rump the fabianism threat to America imposed primarily by Senator McCarthy.When chaos was dominating the society, Murrow knew that he had to do something to tot back the peace among the people. He served as the voice of the people, exposing information after information of the truth behind the red sc atomic number 18 that started chaos all over America (Jeff, n. d. ). Edward Murrow not only served as a journalist who wanted to reveal the truth, but most importantly he served as a fighter for the Americans in their time of crisis. He did not think of the danger that he would encounter in his pursuit to expose the truth.He believed that the people deserve to know the truth and, him being a journalist, he knows that it is his avocation to deliver the truth to the public. Because of his bravery and dedication to his work, he was acknowledged by journalists as a person to look up to and an epitome of journalistic excellence (MURROW, EDWARD R. U. S. Broadcast Journalist). These and many more are the reasons why Edward Murrow is regarded as the father of broadcast journalism.

The Extension of Man by Marshall McLuhan Essay Example for Free

The Extension of Man by Marshall McLuhan EssayIn this monumental work, Marshall Mcluhan rigorously examined mass media, a term which he coined how it affects pop culture and in turn how it affects human beings and their relations. According to McLuhan, there is no single instrument in human invigoration more important than technology and yet some users have little or no thought process of how most technologies work or even that their own bodies are sophisticated collections of technological systems. McLuhan rejected Marxs take hold of of production as a primarily determinant in social change and replaces it with technological inventions. The most important aspect of media is the technical median(a) of communication. In this book, he provided insights on how technological innovations influence mans perception. It provided insights non only on what people communicate but on how the message is being communicated. One factor to consider into understanding the book is the milie u when it was written. McLuhan developed his theory when goggle box was still is at its infancy and the personal computer was still being developed. However his book in a way predicted what is to come.McLuhan establish himself as the patriarch of media criticism and the high priest of pop culture after this book. He make a lot of revelations in this book things which are imperceptible to most but have enceinte impact. For instance, the existence of global village (another term he is credited of coining) the exploitation, manipulation and control of the individual the medium is the message and technology as extensions of human body. McLuhans global village is where media penetrates the whole of society and culture. today few would dispute that mass media have indeed decentralized modern living and turned the origination into a global village. It is something that universalizes culture and existence where everyone shares something in common. The mass media have created a world of flagrant awareness to which the categories of perspective space and sequential time were irrelevant and in which a sense of tete-a-tete identity was untenable. He noted the fact that there are more people watching TV than attending church is something of no great consequence but McLuhan warns we gravel what we behold.Constant television exposure has its drastic effects. Notice how plastic surgery and other artificial beauty enhancements have become highly popular. In this line, he provided an insightful view on how advertising manipulates the unsuspecting audience. He believed that the unattached media shapes human activity, more so than what media are used for. Content analysis misses the point and is not as effective because it is the medium that affects the body and the psyche in unconscious ways.Early on the book he differentiated hot and cold medium and points that the medium is more powerful than the message. He touched on how women were turn into objects of desire and ho w they are in turn made to buy the products that will help them strike desirability. He also discussed how man highlights the technological extensions but ignores the amputations. McLuhan said that technology is the extension of Man nub for every technology that is invented, there is a corresponding internal technology (performing similar functions) within the physical bodies of people.For example clothing is the man-made extension of the skins role in keeping us warm inside. He called media the extension of man he based his theory on the fact that content follows form, and the insurgent technologies cast rise to new structures of feeling and thought, new manners of perception. He saw media as make transcend agents rather than make-aware agents. Highly anecdotal and riddled with wordplay and notorious firing quips, McLuhan made a discovery in this book by breaking down how media and technology is conventionally perceived.

Three shopping centres in the West Midlands Essay Example for Free

Three shopping centres in the West Midlands EssayMy final hierarchy would watch like thisMy original aim of this coursework was to investigate if three shopping centres in the west midlands dismiss be placed into shopping hierarchies, however after looking at my results I dont think that there is a shopping hierarchy. I believe that people want to shop in places they are familiar with and also places that are generally clean.Limitations to my courseworkI think that there were m each factors that could receive influenced my entropy one of them being the amount of time we had to suck in our info because I believe that we didnt have enough time to devil my data as accurate as possible. We had half a twenty-four hour period to collect all the data in the solutions. This was non enough time to collect the data for reliable and accurate results. The averages gained could have been more than accurate if there had been more data for which we needed more time. I think that a nother factor that influenced my data was the fact that the data collection done had not been random, meaning inaccurate results because to get the most accurate results you have to collect your data randomly.Also as we collect our data from one part of the settlement, like the car registrations, this could also have made my data unreliable. I think the environmental surveys that we had completed could be unreliable because they were based on personalized opinion, then causing them to be a bit biased, making them unreliable. Another factor that could have affected my data is the time of day I had collected the data. The data was collected at different times of the day for each settlement this could therefore result in the reliability of the data because each settlement has a time of when its busiest and a time for when its slowest.Improvements to my resultsThere are a few ship canal in which I could improve the limitations of my results, such as the number of car registrations th at I collected. I had collected around 25 car registrations for each settlement, however if I had collected around 50, this would have change magnitude the reliability of my results, as more car registrations would have outlined the sphere of influence for each settlement even more, causing more reliable results. I think that to improve my environmental surveys I could ask other people what they think about the environment and list all the factors they have to score on, this would make the environmental surveys less biased as they are not just based on my personal opinion but on what other people think of the environment in the settlement as well.I think that to improve my results further we could peradventure visit each settlement for one unit of measurement day and note down the changes that occur in the settlement throughout that day and also look at how well the environmental level are maintained throughout the day. This would also give us more time to collect the data for o ur results. I dont think there is any way to make collecting the data random, however if I were to collect the data randomly, I would collect some car registrations from the car park and some from around the side streets where most shoppers park their cars. This would perhaps make my data collection more random and make my results more reliable.

The Economic Crisis Essay Example for Free

The Economic Crisis EssayRight now in America, we argon in an frugal crisis that is slowly tearing the seams that holds the countrys banking remains to leadher. This recession concerns everyone from single families to giant corporations beca habituate of the nature of the crisis. It began slowly with it pronto picking up the pace, and now with either the refreshed policies in effect the end is now in sight. It seems that everyone in America played their voice in a tedious game that just took a matter of time to come crashing dget around all of us. Because of the un still deliverance, companies were major powerd to downsize their employee work force or close their doors. The loss of a job threatened some working class and spirit class families with the threat of bankruptcy, because of the increasing accumulation of consumer debt. Jobs were hard to find in addition, many people without a choice, were forced to share their homes many of them moved to states where the co st of living was lower. Most of them took low paying jobs to defend their family.The unfortunate ones took from seven months to a year before they could find a decent job. Others who were fortunate could lay and wait or started their own business, and the rest either took out a home equity lend or refinance to lower their mortgage payment. In this paper I will discuss the causes of the scotch crisis in depth, the diagnose players in the implementing saucily policies to pull the United States from the recession, and the different policies that are now bear upon not just the U.S. rescue save the world economy as well.This crisis was years in the making, but because of the dot com assets many people were not noticing the downward spiral that had started before kinsfolk 2001. Some of the key factors that caused the scotch crisis are a glut of savings from Asia, openhanded loans, boom and bust of the housing grocery store, deficiency of nifty reserves, and the reselling of lamentable loans. These factors not only bushel the US, but hold been felt by countries all over the world because of bad lending practices by fiscal institutions. As each factor is explained the refreshed policies address each one of them in a different manner.As the US economy was favourable in the late 1990s the countries in Asia decided to plow the US with a glut of their savings (Krugman, 2009). This dish outed to create the dot com bubble and keep the interest rates at low percentage. This encouraged richly levels of consumer spending in US. It also encouraged a large current account deficit in the US. It also encouraged an asset bubble, because it was cheap to borrow and this encouraged unsustainable lending. After the events of September 11, 2001, Federal halt was able to use this money to keep interest rates below 5%.Prior to September 11, 2001 the dot com bubble burst then the events at the existence Trade Center lead to the US heading to a recession. But, to kee p the US out of a recession the Federal Reserve responded with by cutting interest rates to 1% this was the lowest level of interest rates for a unsubtle time (Samuelson, 2010). Low interest rates encouraged people to locomote loans from financial intuitions. Because people were much inclined to buy a polarity with their loans, this led to the boom and the bust of the housing market.As house prices began to rise, mortgage companies relaxed their lending criteria and tried to capitalize on the booming property market. Mortgage companies actively exchange mortgages to people with bad credit, low incomes often first generation immigrants. This is called subprime mortgage. By definition subprime mortgage is well-favored loans to borrowers who typically are not qualified because of their higher(prenominal) risks income level, work status, and credit history. This also contrives the borrowers into a higher rate category than the prime rate (BAJAJ, 2008).Prior to 2006, the housing market seemed to be going up for long time. Noticing this trend, borrowers thought that everything was fine and refinancing will solve any future problems. In 2006-2007, the housing market moderately cooled down. Many unable to refinance because of higher interest rate of Adjustable Rate Mortgages (ARM), arrange themselves in a deep bind. Massive defaults and foreclosures soon followed. In March 2007, the U.S value subprime mortgage is virtually $1.3 trillion $7.5 million of that is bad. The subprime mortgage is what eventually caused the housing market to crash.The crash of the housing market was overdue to borrowers unable to pay mortgages, millions of borrowers houses face repossession. An different problem includes many homeowners were not willing to sell at a lower market prices (BAJAJ, 2008). High-risk borrowers ability to obtained easy credit and speculation of the then lift housing market, fueled the housing boom. Financial institutions are mostly to blame for the housi ng market crash. anxious to grow their industry in the name of profits, they were willing to provide high-risk loan options and incentives. An other part of the cause of the housing crisis is consumerism. Elevated by yours truly, President George W. Bush who ask Americans to spend more than to get out of economic slowdown.Another main cause of the economic crisis is lack of capital reserves. The banks thought that they could use credit creation to process loans to borrowers. Credit creation is when banks employ what is termed a fractional reserve policy, sum they can literally take in $1 on cling and lend out $10 (L Jacobo Rodriguez, 2003). Basically the bank creates money sibyllinely up to 10 times what they have on deposit and capital. In the boom years, banks pursued a reckless dash for growth. This meant lending a high % of deposits.Therefore, when they suffered bad losses, they had no reserves to call upon. This led to a dramatic drop in bank loans which had spill the bea ns effects throughout the economy. Its fraudulent because banks are lending out money held on deposit which is supposed to be on demand and are effectively making money on money they do not have, and have no right to use. Due to this fraudulent behavior most banks have failed because depositors abruptly show up to withdraw all their money which the bank does not have.The final thing that caused the economic crisis is reselling of bad loans. Mortgage companies and banks were left with a series of bad debts they had to write off. Most of the bad loans originated in the US subprime mortgage market. Then the US mortgage companies and banks thought it was a good idea to sell these bad loans to different banks around the world. However, these were bundled and repackaged into collaterized debt obligations. They were given triple a ratings and bought by banks around the world. Therefore, when mortgage defaults occurred in the US, the losses were felt by the whole global banking system beca use most banks had some exposure to these bad loans.During the aftermath of the economic crisis in that location were some key players and each had a role to get the economy lynchpin on track. The key players that affect the policies that are implemented after the economic crisis are the President, the recounting, the deposit of the Treasury, and the Chairman of the Federal Reserve. Each of these people or group will affect the policies and how they are oblige to the citizens. As the alternative day of 2008 was approaching the citizens made some changes that may be for the best or could hinder the overall effect of the plan to get out of this crisis.With the unemployment rate climbing higher, and as the election for some of the key players in Washington on the line, many voters were ready for a change. As voters reckon their vote and the votes were counted the new President was announced. The 44th President of the United States was named Barack Obama, with his new position he put a lot of legislations into play within his first couple weeks of taking over the Oval Office. The president is responsible for the concern of such things as unemployment, high prices, valuees, business profits, and the general prosperity of the country. The president does not control the economy, but is expected to help it run smoothly.In regards to the economy the president only has the entire authority to select the individuals that will be making the policies that affect the economy directly, has the power to determine the new fiscal year budget and how the money is divided, and has the authority to enforce new laws that Congress has made in regards to the economy.The president also has the authority to kick in suggestion to the Congress in regards to any new bills or laws that he feel should be passed (Constitutional Powers, 2003). President Obamas central focus is on stimulating economic convalescence and helping America emerge a stronger and more prosperous nation. The current economic crisis is the result of many years of irresponsibility, both in government and in the private sector. President Obamas role in repairing the economy is to enforce the new policies that have been made and to acquire sure that all parties involved are immutable by the new regulations.As the new President took office the Congress was gearing up to make some new policy changes. The Congress only has the responsibility to write new bills and laws that will affect how the economy is ran in the future. The Congress has the total authority to change any legislation that will help put the economy back on track. Currently the economy is top priority for all Congress members and they are making sure all relevant legislation gets passed in a timely manner.Upon the election of President Obama his first act was to appoint a new Secretary of the Treasury. The new Secretary is Tim Geithner (Secretary, n.d.). He is responsible for promoting economic prosperity and ensuring th e financial security of the United States. The Department is responsible for a wide range of activities such as advising the President on economic and financial issues, encouraging sustainable economic growth, and fostering improved governance in financial institutions (Roles of the Treasury, n.d.). The Secretary of the Treasury does not really have any constitutional authority as far as making new policies that will affect the economy. Mr. Geithner has the position to oversee the United States Treasury and the money that is allocated to bring the U.S. out of a recession.The current chairman of the Federal Reserve is Ben Bernanke, he is jointly responsible for the conducting the nations monetary policy by influencing money and credit conditions in the economy in pursuit of full employment and stable prices (Chairman, n.d.). He also supervises and regulates banking institutions to as true the safety and soundness of the nations banking and financial system and to protect the credit rights of consumers.Mr. Bernanke also maintains the stability of the financial system and containing systemic risk that may arise in financial markets, and providing certain financial services to the U.S. government, to the public, to financial institutions, and to foreign official institutions, including playing a major role in operating the nations payments systems (Responsibilities, n.d.). Mr. Bernanke has no constitutional authority, however his opinion on the economy and the value of the U.S. dollar or assets are valued greatly up on Capitol Hill (Hamilton, 2010).Immediately after the new administration took over the White House, there were several acts that were passed by the Congress, and signed by the new President. These legislations will help keep the economy on track and reverse the years of irresponsibility of the federal government and the banks (Economy, n.d.). These acts will also help amount citizens keep their homes and their current jobs. Most of these acts will h elp create millions of jobs and help small business by giving them tax breaks. They will also monitor the Wall Street and banks to make sure they are being held accountable for their actions to the average citizen.As each of the key players had their own opinions astir(predicate) the different policies that make up the way they run the economy, they came together to form amendments to the monetary policy, fiscal policy, and laws governing businesses since the collapse of the economy. The only change that was made to the monetary policy is that they will reinvest principal payments from its securities holdings. The changes to the fiscal policy include tax cuts for some and freezing the pay of government employees. There were many laws that were put into effect to govern businesses and their hiring practices and other items as far as how they were ran. Each of the key actors are responsible for the enforcement of these acts or bills and monitoring of the other key people to make sure that no one taking advantage of the system and the new bills.Each of these acts, I feel are strong and will help to give the economy the pressurise that is required to help it get stable. I know that a lot of people feel that it is not helping, but I like to remind people it took us more than 10 years to get into the mess that we are in. No one can expect for the current situation to be bygone in less than 2 years. I do however believe that the federal government should not have bailed out the homeowners. These individuals knew that they could not afford the homes before they bought them, and after the economy got bad they expected someone to give them a handout. The only thing that I can see as a helplessness for any of these policies is the enforcement of them. Each policy is unique, but each has to be enforced in a certain way.Although I am glad to see the economy doing a bounce back, I am more concerned that the citizens will not give our government enough time to make sure it is stable again. Everyone is so set in blaming the President for the economy, when the only people that really need to be fault are we. In conclusion, I feel that each key player has their own set goals on where they would like to see the economy, but are willing to do whatever is necessary to stabilize the economy. I also think that each policy has been set up to help boost the economy back to its original place since if the U.S. economy is experiencing difficulties then the world economy will be faced with its own problems.ReferencesBAJAJ and LOUISE STORY, V. (2008, February 12). MORTGAGE CRISIS SPREADS BEYOND SUBPRIME LOANS. New York Times, the (NY) (Late Edition Final ed.), 1. Retrieved March 18, 2012, from News Bank on-line database (Access valet de chambre News)Chairman. (n.d.). Board Members. Retrieved March 18, 2012, from The Federal Reserve website http//www.federalreserve.gov/?aboutthefed/?bios/?board/?bernanke.htmConstitutional Powers of the President. (2003). Cons titutional Powers of the President. Retrieved March 18, 2012, from CQ Encyclopedia of American Government database.Economy. (n.d.). Retrieved March 18, 2012, from The White House website http//www.whitehouse.gov/?issues/?economyHamilton, J. (2010, January 1). Bernanke grades the Fed. Newstex Blogs (USA) n.pag. Retrieved March 18, 2012, from News Bank on-line database (Access World News)Krugman, P. (2009, March 3). Revenge of the Glut. Record-Journal (Meriden, CT) 18. Retrieved March 18, 2012, from News Bank on-line database (Access World News)OConnor, Karen and Larry J. Sabato. (Eds.) (2011). American government grow and reforms. New York Pearson Longman.Responsibilities. (n.d.). The Structure of the Federal Reserve System. Retrieved March 18, 2012, from The Federal Reserve website http//www.federalreserve.gov/?pubs/?frseries/?frseri.htmRodriguez, L Jacobo. (2003). Banking stability and the Basel capital standards. Cato Journal, 23(1), 115-126. Retrieved March 18, 2012, from ABI/IN FORM Global. (Document ID 410173241).Roles of the Treasury. (n.d.). Retrieved March 18, 2012, from The U.S. Treasury website http//www.treasury.gov/?about/?role-of-treasury/?Pages/?default.aspxSamuelson, Robert J. (2010, September). March 18, 2012, from ABI/INFORM Global. (Document ID 2142217461).Secretary. (n.d.). Retrieved March 18, 2012, from The U.S. Treasury website http//www.treasury.gov/?about/?Pages/?Secretary.aspx

Analysis Of Renewable Energy Sector In Australia Marketing Essay

Analysis Of renewable brawn Sector In Australia Marketing EssayIntroductionIn this century, the weewee usage of sign of the zodiacs is increasing in a rapid rate. This implies that het wet usage would increase directly as well. Electric and accelerator pedal wet gage ar the common rut plant system, and renewable pushing is not commonly used. receivable to the high aim of usage of electric and spoil weewee heater, unwanted ordnance emission increases apace and killing the nation. Therefore, people atomic number 18 encouraged to be more than than environmental congenial to save the earth by reducing gas emission. To replace electric and gas water heater, solar water heating systems and heat pumps are encouraged to be used, as they are using the renewable energies that are procurable in Australia to generate electricity without causing any harm to the environment.Part 1. Industry Analysis of Renewable expertness Sector in Australia.This section includes the largeenvironment and microenvironment of Australias renewable sinew pulls.MacroenvironmentMicroenvironmentCompanySupplierDistributorsCompetitorsCustomersPolitical/ licitEnvironmentEconomicSocial proficientThe Marketing EnvironmentMacroenvironment brush aside be very commodious and can be grouped with the PESTLE model (political, economic, socio-cultural, technological, legal and environment). West, D, Ford, J Ibrahim, E 2010Legalharmonize to Kent, A Mercer, D 2006, a political organization, Australias mandatory renewable energy target (MRET) has been established since April 2001 in order to encourage the additional times of electricity from renewable sources, reduce emissions of unripenedhouse gases and ensure that renewable energy sources are ecologically sustainable (Renewable push (Electricity) defend2001, s3).The legislation (the Renewable cipher (Electricity) Act 2000) places a legal liability on around sweeping acquirers of electricity and large users to contribu te proportionately towards the annual targets that increase to 9,500 GWh in 2010 and remain at that level until the measure expires in 2020. If they fail to becoming required targets of renewable energy purchase, they face a penalty. Penalty could be blocked by purchasing renewable energy enfranchisement through the commercializeplace.PoliticalPolitical issues much(prenominal) as the changes of political party or decisions could bring influence to an industry. consort to Reuters, the parliament had passed the amendments to the nations renewable energy target scheme, splitting it into by belittled and large-scale. The large-scale Renewable Energy Target ordain benefit renewable energy companies that lease stockpiled loud certificates.Small-scale Renewable Energy Scheme (SRES) has been introduced to jock household and small channeles with installation of eligible renewable energy systems, such as solar water heater (Department of Climate salmagundi and Energy efficacy 2010). The Solar Homes and Communities Plan helped Australian homes and communities reduce their energy use and bills and better the environment. It successfully installed more than 100,000 systems as of the end ofApril 2010 andhelped to increased accredited solar panel installers over the last year to more than 1,900.Technological FactorsReport from Ferguson, M, 2010 In order to take Australias response to climate change, the Australian Government announced it get out provide $652.5 million as Renewable Energy Future Fund (REFF) to provide additional support for the development and deployment of large and small scale renewable energy projects.There are likewise but investment decisions of $110.5 million for existing renewable energy programs such as $92 million for Australian Centre for Renewable Energy funding for solar projects under the Renewable Energy Demonstration programme to build a 23MW1solar boost to coal-fired turbines in western Queensland and build a 40MW concentr ated solar thermal demonstration plant in South Australia, by using Australias own Big dish out technology and $18.45 million for Australian Solar Institute as fund for research into advanced solar energy technologies.Moreover, Australia has one of the best renewable energy resource bases in the world such as solar, wind, geothermal, sugar cogeneration and ocean technology. Australia has been the industry leader in a number of solar technologies such as Photovoltaics(PV), solar thermal technologies and solar concentrator systems. Australia also provides support for International Renewable Energy and Energy efficacy Initiatives.Economic FactorsEnergy Matters 2009 shows that Australias renewable power generation provides around 8% of electricity consumed in Australia, gas provides 14%, oil 1% and coal 77%.In capacity terms, 8,229 MW of renewable power generation (254 projects) were in place at 31 December 2005 that was 16% of total installed capacity in Australia. According to a 20 05 survey undertaken by the origin Council for Sustainable Energy (BCSE), the renewable energy industry in Australia supports the direct employment of nearly 6,000 people.Moreover, according to the Climate Institute, 26,000 job opportunities would be available from the $31 jillion cost of renewable energy investments planned for Australia. This includes almost 2,500 new permanent positions, over 15,000 construction jobs and more than 8,600 indirect jobs in supporting sectors.Barton, ACT 2004 mentioned that Australian Government had spent about $50 jillion on energy each year, while energy exports earn more than $24 billion a year. The sector involves massive, long-lived capital items such as electricity plants, transmission lines, coal, oil and gas turnout facilities, pipelines, refineries, wind farms as well as a multitude of smaller facilities such as wholesale and retail distribution sites.Following West, D, Ford, J Ibrahim, E 2010, Porters five forces model used to illustr ate the microenvironment war deal Rivalry There are several successful firms in renewable energy industry.(taken from Australian Business Council for Sustainable Energy, 2006)Solahart Pty Ltd is the first manufacturer and a recognised leader in the field of solar water heating. It was the first increase that carried the European Solar Keymark label. Solahart has been formally recognized by the Australian Government with exporting Dedication and Enterprise Awards (Australian Business Council for Sustainable Energy, 2006).According to Warren, M 2007, Solahart heavily dominates about 70 per cent of total Australian solar hot water commercialize treat through its leading brands Rheem, Solahart and Edwards. The bordering biggest player is household consumer supplier GWA International with its Dux and EcoSmart brands and followed by Rinnai/Beasley.SubstitutesA guide from choice online 2010, states electric and gas water heater as substitutes. Electric water heater prevails because el ectric hand over is on 24 hours with day-rate systems which only receive power during the day. There are also night-rate systems, receiving power only during the night, suitable for households with solar-powered systems to avoid paying high day-rate tariffs. Gas is also a substitute available throughout the day and it can replace heat losses in a short time.Buyer(Graph taken from Clean Energy Council 2009)(Graph taken from Clean Energy Council 2009)(Graph taken from Clean Energy Council 2009)The graphs above show that only 7.6% of Australian households are using solar water heating, with Northern Territories leading at 55%, followed by westbound Australia at 21.8%. This data indicates solar usage at rural areas where access to gas and electricity supply can be limited. Therefore, they are compelled to use solar power rather than it being optional like their city counterparts such as Victoria (3%) and New South Wales (5.7%).The majority of the nation is using electricity (46%) or g as (37%) to heat up their water. This is both costly and a waste of unrenewable resources such as coal, which is heavily used to generate electricity in Australia (World Nu light up Association, 2010). In line with the Australian Governments initiative to reduce carbon emissions, this shows promising effectiveness for solar water heating seeing as solar power is a green and renewable source of power (Department of Climate Change and Energy Efficiency, 2010).Part 2. SegmentationCluster analysis is a group of multivariate techniques which main purpose is to break objects in such a way that within-group differences are minimized and between-group differences are maximized according to some mathematical group variable. Cluster analysis is used in this segmentation part in order to define the clear and distinct consumer require also to list in order of importance the attribute or needs of product for Solarharts heat pump to consumer.DemographicFamily Size of Australias Household(grap h taken from Australian Institute of Family Studies 2006)A research from Australian Institute of Family Studies shows the fair(a) household sizing and number of households between 1911 to 2006. The graph shown that the average household size is in decreasing rate, while the number of households is in the rising rate.(table taken from Australian Institute of Family Studies 2006)The statistics above show that the number of household size in 2006 is about 7,596,000 which is almost 2,000,000 more compare to 1991. The average household size is remain constant since1996 which is around 2.6 person per household.Impact of household size, behaviour and geographic to Usage Rate of stifling waterRefer to Harrington, L 2010, Hot water consumption is also affected by a whole range of demographic factors. Household size is the main factor as it refers to age of household members. For instance, teenagers tend to have a longer shower stall time. On the other hand, the presence of kids in househo lds also consume a high level of water due to the use of bathtubs and also more washing loads compared to households without young children. However, household income could affect the level of use of water. Other factors that affect the hot water consumption include the behaviour of household members. For instance, the showering frequence and the flow rates and duration. The more frequent the household members shower and if the flow rate is set on the highest and also they are showering for a longer time, the level of water usage would be very high. In addition, the frequency use of dish washer, the water levels settings and the preferred washing temperatures on the clothes washer will also affect the hot water consumption in household. On the other hand, the option of hot water system could be influenced by some minor demographic and geographical factors such as households, which have access to gas, they would prefer to have gas heaters.The water levels settings and the preferred washing temperatures on the clothes washer will also affect the hot water consumption in household. On the other hand, the selection of hot water system could be influenced by some minor demographic and geographical factors such as households, which have access to gas, they would prefer to have gas heaters.Furthermore, large household would need more hot water supply and therefore, large hot water systems would be preferred. Whereas, for those rental houses, they tend to center on on high operating rates and therefore, they would choose to get other conventional systems with low purchase cost.Restricted choices are available for apartments as solar systems are impossible. However, households which are located in a hotter place would prefer solar water heating.Behaviour of Consumer making purchase decisionAccording to The ACRS question Team 2010, different types of consumer have different behaviour. Firstly, the value consumers are those who spend their money wisely and sprucely by focusing on what they need instead of what they want. Therefore the product must be worth for its cost.Secondly, the busy consumers are those who simply seek for convenience, speed and simplicity, as time is the most valuable thing to them. And the green consumers are those who are more concerned about environment. This type of consumers is environmental friendly consumers and they are willing to spend more to go green. They also gain some advantages such as travel less to reach the product. Also there are also the bored consumers who are exposed and interred by various choices as the number of heraldments and promotions are increasing rapidly today. They tend to seek for a more unique products and services. And lastly, the digital consumers are those who are spend most of their time interacting through internet. The sources that could be found through internet improvise the way consumers approach retailers, and they are clear with what they are look for.Part 3. TargetingUnd ifferentiated targeting outline would be used in Solar targeting progress. According to Solahart, consumers of the solar heater water trade are mainly household users. A marketing mix (Leader, WG Kyritsis, N 1990) will be designed for the solar water heater product to target all household users in Australia, aiming to increase the market share and to fulfil the organisations renewable energy policies to increase the substitution of households with renewable energy devices. The marketing-mix will be tailored to the behaviours and demographic of consumers such as usage rate, income, and consumer behaviour in product attributes. The place and promotion strategy will focus on drawing consumers to approach this renewable energy product and simultaneously increase consumer awareness to green issues.According to consumer behaviour in 2009, consumers tend to be more aware of value seeking for convenience, speed and simplicity, uniqueness and environmental friendly.The marketing mix stra tegy will relate to the key components of marketing product, price, place and promotion. First is the product, encompassing packaging, labelling, product performance or service support. The solar heat pump has several advantages it is fast and good with synergys large compressor that gives quicker recovery, providing hot water faster easy to use and installation as no solar panel is compulsory and is equipped with an electric booster to provide a continuous supply of hot water for the tankful climates valuable in saving electricity bill in the long-run and lastly environmental friendly as it converts heat from the air to deliver hot water, reducing electricity usage or fogy fuel energy use and the pollution and greenhouse gas emissions associated. This is in line with the efforts of State Governments crossways Australia in banning the use of electric hot water systems in new homes.Second, the place to dissipate the solar heat pump will be through retail chain such as Harvey Nor man and Dick Smith. This is known as one level distribution channel (Mantau, U, Merio, M, Sekot, W Welcker, B 2001), where the distribution activities will move from manufacturer to retailer then to consumer. For example, Harvey Norman (intermediary) with a positive retail image could help build consumer trust in a product. Besides that, Solahart (manufacturer) could force goods through impart by giving intermediaries incentives such as higher margin to boost the sales of product. This is known as Push Strategies (Gillespie, A 2001). Intermediaries will be in charge of product service and advertisement efforts. They may also help consumers with claims under the governments renewable scheme for the purchase of solar heat pump.To deal with meshwork vendees, Harvey Normans online store could help to promote the product online. Therefore users can easily obtain the specification and teaching of the solar heat pump and even purchase it on net.Furthermore, Solahart could promote thei r product through personal selling. The company itself can organize promotion fairs in shopping centres that are always full of potential consumers. This activity could involve salespersons interacting with consumers to bring their attention to environmental issues and supplying product information. Additionally, salespersons can better rede consumer needs and play up the benefits solar heat pumps can offer such as electricity bill-cut to persuade consumers to make the switch.Educating household users with environmental knowledge is important to increase the market share of the product. Solahart could advertise through media such as TV advertisements, newspapers and online websites such as Facebook, Yahoo, CNET Australia, eBay etc. to attract consumer awareness. This could also help portray a positive image for the company and build up brand reputation.4. setPositioning refers to the placement of product in the perception of product, brand or company in the mind of consumer. (West , D, Ford, J Ibrahim, E 2010)A new position statement Solahart needs to makeConvince consumers that they are a green power brand, pioneering in solar water heater industry and the product is extremely energy efficientand of highest quality.That Solaharts heat pump is environmental friendly, secure, durable, with long life-span and effectively provides hot water to household when needed with the most reasonable price.Because Solahart is an Australian-owned environmental-friendly brand which is also world recognised as a leading water heating company to fulfil needs of hot water system for consumers with the lowest, most cost-efficient and effective way. roaring criteria for pose must include the four Cs of positioning such as Clarity in terms of market targeting and differential advantages. The positioning statement above clearly states that Solahart is a pioneer and innovator brand, giving credit to their professionalism and reputation in the product line of solar water heaters ( Haig, M 2007). Solaharts mental hospital could help households to cut both their utility bills and dependency on gas or electric found heater for hot water.There must be Consistency in conveying the message to consumers, including the positioning statement. Solahart is truly an innovator brand, being the first manufacture of solar water heating. It has also been recognized officially by the Australian Government with Export Dedication and Enterprise Awards. Consumer perception of Solaharts Credibility is also important. The companys 55-year picture in supplying thousands of households across 70 has helped build up its brand reputation, where consumers trust the brand in what they are doing.Solahart also has Competitiveness where the companys differential advantages surpass its competitors. Solahart provides extended warranties to their users and provide excellent after-service to their consumers to insure their buyer policy. To increase competitiveness, Solahart could further dev elop their line to enhance performance or providing more functions and even enhancing display to lead to a new fashion of life style in the industry.High Recognition let loose RecognitionMore Market ShareLess Market Share* Solahart* Edwards* Rheem* Dux*EcoSmart*Rinnai* Quantum* SolcoPerceptual map of distinguish Recognition and Market Share of Water Heater Market(West, D, Ford, J Ibrahim, E 2010) A perceptual map could be used by the company to assess its perceptual position in its consumers mind. The perceptual map above shows a variety of water heater brands to give the perception of that particular market segment. The perceptual axels are Brand Recognition Level and Market Share of the main competitors. There are three major groupings shown on the perceptual map. Solahart, Rheem and Edwards are companies in the high recognition group, owning the major market shares in the solar water heater industry. The moderate recognition group are companies with moderate market shares such as Dux, EcoSmart, Rinnai. The last group is the low recognition group with minor market share companies such as Quantum and Solco.ConclusionIn conclusion, the industry analysis is to help the company to understand the macro and microenvironment of the renewable energy device market. It shows that there is a large potential of market share in renewable as the Australia Government is very concerned about reducing the gas emission by providing a rebate scheme to support household user to switch to renewable energy device as it is environmental friendly. Besides that, the segmentation, targeting and positioning strategy drive the company to target the right market with right marketing mix strategy and to make sure the company is in appropriate perceptual positioning in consumer minds. As the consumer needs are met, the demand towards the renewable energy devices would increase. 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