Kmart SWOT Essay -- essays research papers

Kmart started off on the right foot back in 1899 and was a major player in supplying goods to the consumers from their small five and dime stores. From there they started to expand, they were a provider of low-cost merchandise but once the competition (Wal-Mart and Target) started start they started loosing the fight. Since that time they cede been through many changes and many hard propagation. By 1962 they started opening full line bank discount stores which continued to help the phoner succeed. From 1980 - 2002 five different CEOs ran the company. Some of their strategies were focused on the same handle as the one before them while others had to change direction solely in order to fight to turn the company around. Kmart has suppliers that they order their goods from so they can keep their shelves stocked. They do not make any of their cause products however they do try to differentiate themselves by selling exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Box er, Martha Stewart, and Sesame Street. Kmarts strategy has changed a fewer times since they started out and may continue to change in order to succeed. They start faced bankruptcy in the past and have fought to continue to contend against their competitors. Kmart has many competitive and environmental describes impacting the industry today. As all organizations do some or these forces are opportunities for them while others are threats to the organization. A few of the forces are their rivals or competitors, the substitutes that can be used, and the new entrants into the marketplace. The briny rivals among the merchandise companies are Wal-Mart, Kohls, Family Dollar and Target among many more(prenominal). Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and office furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount sto re which doesnt stand when other competitors have lower prices. Kmarts client service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.Substitutes are the items a customer can buy to convert the items they purch... ...o the picture. By getting rid of their food items they would also have more room on the shelves to stock the much more requested items that customers want. Since Kmart is up against a couple well known companies they are going to inquire to stand out. They have their exclusive brands which is great if that is what the customer wants. They need to real push these items by marketing (TV spots and newspapers) so the consumer feels they need to have these items. They also need to put standards in place so that anytime enquiry is done there is a proj ect team put in concert to implement what changes need to be completed. Their strategy to win back the customer is failing because they are not implementing the needed changes. Instead they are last down stores and not remodeling the ones that are still in business. They are loosing the market share to both Target and Wal-Mart because they are so focused on how to make another buck that they are not focusing on what really matters, the customers. Until the customers are satisfied with the stores product (being on shelves), the service they put on and the location and shape of the stores they will not return as allegiant customers to Kmart.