Destination Marketing Report Essay

When selling a address render is everything. A terminal figure is all(a) about image. If tribe fag end crack the motivation for a rump as a coating they would make fortune. This answer will firstly discuss the image of what ex wreakly a finale is. Perceived images such as those seen on a picture perfect postcard can generate money. both(prenominal) urban and rural tourism try to recreate this and sell the finis as a harvest-festival. This will be analysed secondly.Middleton (2001) defines a destination as the focus for a range of activities and a range of facilities required to affirm those activities. In opposite words the facilities in an firmament that act as pull factors to the tourist to drag them into the area.There are five important components to what destination is. The five components Middleton refers to are draw plays and environment, destination facilities and services, availableness of the destination and the charge of the destination. Any person who comes into the destination whether it is for a day visit or overnight stay can be impacted by any(prenominal) of these components. Gibson and Neilson (2000) refer to assessing price based on the functional, quality, operational, financial and personal benefits. If a place is a certain price the tourist may nonion the destination as high status.The components that make up a destination can also act as the motivators for the destination. Natural attractions such as the sea and mountains which make up a destination can act as a physical motivator for the destination. The facilities and services which make up a destination can sell the destination as a cultural experience such as the restaurants and bars.Middleton (2001) refers that it is important to note that a destination isnot totally restricted to travel for leisure or pleasure. Other reasons imply interpersonal reasons such as to be with friends and family or to escape, business reasons, conferences or union meetings and spi ritual reasons.It can be famous that due to globalisation, distance is shorted and the human has shrunk therefore many destinations will all have the same assets and components this has led to the development of destinations as products.A destination as a product is trying to structure the tourist watch otherwise the tourist may look the other way. Selling a destination as a product requires strong foodstuffing strategies to be in place. However Middleton (2001) contradicts this statement when he suggests that not all visits to a destination are influenced by marketing activities. An example is large number travel by car privately to meet family and friends.Selling a destination as a product can give a place a competitive advantage. To do this Javalgi, Thomas & Rao (1992) suggest that it is important to market a destination based on how people will cover the destination. As Pike (2005) refers to a place name by itself is not sufficient to sell a product as a destination.As a product a destination essential try to evoke to everyone. There are many good ways a destination can be sold as a product. It can utilization the destinations assets the Physical motivators, cultural motivators, interpersonal reasons, business reasons, status and spiritual reasons. It can use symbols, infrastructure, growth and enterprise to market or the cultural seal of approval of throwing everything at the tourist.A destination as a product is multi dimensional. Middleton refers to a destination as not just one product still being based on three levels the core product, the tangible product and the augmented product. The view of the destination as one of these products will be relevant when establishing which way to market the product.This answer examined the notion of a destination as a product. It concluded that five elements make up a destination. A destination as a product must deal to be innovative, creative, proactive and competitive. It noted as a product it must tr y to appeal to as many people as affirmable and give the destination a competitive advantage.P finesse BLimerick metropolis has many merits in terms of destination marketing.The area has a major asset with the river Shannon. The bridges in the city act as an area for viewing this scenery. The city has many well known landmarks and history which we apothegm while on the walking tour such as fairy Johns castle, Kings Island and the Georgian house and garden.The city has many hotels which are high in quality. The tangible aspect of this is the design of the hotels and the intangible aspects include the quality of service they earmark, their reputation and their image.Limerick provides a range of different brochures to grow themselves and each contain picture perfect photos. The majority of these are sinless to tourists. The tourist office is open all year round to provide these and provide tourists with information. The use of branding and slogans seem to have a arbitrary effec t or the region. The slogan the spirit of Shannon for the time of your life is effectual for overseas visitor as it makes reference to the river Shannon which is well known world wide. Branding helps link identity overtime.Limerick has a number of cultural merits to the location. The function museum helps understand how people lived years ago form the different art and antiquity located there. Locals can also benefit form the chase museum as it is very educational.A major merit to the area is Shannon airport. This provides tourists with accessibility to the destination easily. The city has successfulinfrastructure in and out of it with roads, airport, railway line and marina. Transport is plentiful in and out of the city itself with numerous buses and trains accessing it. moves are also readily available.There are also a number of demerits in terms of destination marketing in Limerick.The signage in the city is quite poor. The tourist may have encumbrance finding attractions.Th ere is only one major built attraction the hunt museum. This is the cities main attraction which would only appeal to a certain number of people. It has an emphasis on education and heritage. This appears to be a task with Limerick that it is over dependant on history and folklore there is no existing main social attraction. They could put more emphasis on other facilities such as sports school, craft course, cycle hire and language schools to market the destination. Heritage is becoming mire old stream it i s no longer the power player that it used to be to attract people to a destination.A major demerit with Limerick city is the kind pictures created of Limerick city as a rough destination. It is in the news on a regular basis due to anti social behaviour, battalion land violence and gun crime. In neighbouring Nenagh I was told in the coffee bar Theyd shoot you in Limerick This gives a representation of the way more or less people view Limerick. This host of little images c an turn people away Perceived images of Limerick can build up a pestiferous image of a place that you may never have been to.