day spa marketing plan Essay -- essays research papers

Industry OverviewThere are an estimated 12,100 holiday resorts throughout the united States. In the U.S. the largest resort category, accounting for seven of every ten spas, is mean solar mean solar day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral recoil spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the commonwealth distributions with the largest region being the North due east. According to the ISPA (The International SPA Association) in 2003 there were approximately 136 million spa visits made in the U.S. sixty percent (60%) of these visits were to day spas while 27% were to resort and hotel spas and the remaining 13% were spread across the four other types of spas. The U.S. spa industry generated an estimated $11.2 jillion in revenues in that same year. Fifty two percent (52%) of a spas revenue is gained from its treatment rooms. Despi te being the largest segment, day spas, accounts only for just under half of that revenue at 49%The K dividing line Group research suggested a strong growth (2003-04) in the spa trade close to 11% from driving forces such as extravagantly levels of media attentionIncreased number of product brandsGreater consumer awareness of market products/benefitsLower price points relative to working(a) and non-surgical proceduresAnti-aging trend continuesBetween 2002 and 2004 studies from the ISPA concurred with an yearly growth rate of 12%. Since its growth rate peak in 2000 at 51%, the number has gradually moderated. As in each industry, demand is the driving force that determines how well the industry performs.Competitive writeWith the largest population of day spas being located in the North East region the competition is tough but not unbeatable.Top Competitors in DaiSpas market includeXElizabeth Grady, Framingham, MAHair, nails, carcass treatments, facials, make believe (direct comp etitor)XPaul Conzo Day Spa and Hair Salon, Worcester, MAManicures, Pedicures, torso Wraps, Hair, Nails, Spa Treatment Packages, Facials, Glycol PeelsXArdan Salon & D... ...ving to compete with dishful specialty stores that sell spa and salon products.Advertising and promotion entrust be subtly forcefull to if nothing else to get you excited and intrigued. Plant the we should ticking that place out seed. We will be running an extensive and kind of costly advertising and promotion strategy. Radio, some local television during the prize news hours, drop leafs in major magazines, news print, bus sides, brisk and entertainment media. We will also be making brochures with our product and swear out menu available at local venues with coinsiding business i.e. health clubs, surgical offices, & medical offices. We will also place ads on bulletin boards of local universities and apartment/condo complexes. Service/Product OfferingThe following is a brief list of the work and products that will be offered at the spa o Facials and Skin Care Treatment European, corrective, therapeutic, and relaxing. o Nail services Sculptured manicures, pedicures, and paraffin treatments.o Total Body Treatments Full body massage, body wraps, reflexology treatments..o Beauty Products Full skin care line of facial and body products, herbs, and essential oils.