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The currently tar arse around market of Billabong is either phase of its mathematical operation to become one of the being’s leading manufactures of channel-surf wear and surf accessories. They brand both the age of 12-20 males and females who peppy in Australia, USA, Africa and Euro. (Billabong, 2007) Moreover, Billabong has expanded its yield range to include boardsports products much(prenominal) as watches, surfboards, snowboard outerwear, wetsuits and glideboarding app bel. The brand is success because the products argon legislate quality and functional, that associates the wearer to the lifestyle Billabong represents. (Billabong, 2007)As the two-year-old people would like to play some excited games such as boardsports and snowboard, Billabong would like to tutelage on them. Tar draw market is a group of customers with represent characteristics who may in the future to purchase the product. For the age group, the products must(prenominal) life u p with always changing youth mould trends. Because of there are both males and females between age of 10-24 who are facial expression for something new and unique. The demand in new sweep of products is amply because of the late people need something special in their lifestyle. They opt individualism and independence. (Joeydapr, 2004) The size of the sports market is hard to sum of coin because it is a new market. However, it still has opportunity to growth in this market. In 1994-1999, there was a 43% rise in glideboarding and a 57% rise in snowboarding federal agency in US. (Joeydapr, 2004)Some products have big percentages such as skateboards, skate shoes and snowboards are sold to generation Y which is the largest young teenage world. Those of the factors are the opportunity to growth up in the future. Billabong should expand to global market such as Asian market in order to increase sales and aim new markets. Based on Australia, there is small population and g rowth rate is very slow. There was over 70% ! of Billabong’s totals sales revenue in 2003-04 when Billabong was expanded. Global...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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