The Impact of Advertising on Consumer Behavior Dissertation

The Impact of Advertising on Consumer Behavior - Dissertation ExampleAdvertising requires a high level of competence in put together for the advert to have an impact on consumer behavior (Murray, 1973, p. 156). In order to impact on the consumption behavior of the market, the management has to come up with inhibit strategies that will take care of customer interests and desires an aspect that will convince target consumers to shift towards the product. The drafting of the message to be used, selecting the budget, media to be used in spreading the message and the actual advertising plays a crucial role in determining peoples response towards the message. All these factors should, therefore, be taken care of in order to ensure that message has an impact on the target consumer (Armstrong & Kotler, 2011, p. 167). The use of visual aids or pictures has increased over the last few decades. Unluckily, availableness of a marketing or consumer hypothesis to explain on the forms of pictorial gambits presented in promotion (Malkewitz et al, 2003, p. 13). This research will employ an empurpled strategy to taste and organizing the advertising pictures (McQuarrie and Mick, 1996, p. 427). We will make several assumptions in this research. First, we will submit that the marketers choose the pictures from a palate secondly, pictorial factors can be associated with consumer reactions. Thirdly, we will assume that the palette has an inner composition which aids in indicating the effects that each pictorial factor will bring to the consumers.