Tuesday, April 30, 2019
Shangrila Hotel Singapore Assignment Example | Topics and Well Written Essays - 1000 words
Shangrila Hotel capital of Singapore - assignment ExampleLuxurious hotels were only visited by designated group of people in a given class. Shangrila Hotel has evolved into the close viable and profitable hotel in Singapore due to the presence of major changes in the hotel management. Shangrila Hotel has volunteerd services on hand(predicate) to people in altogether classes irrespective of income levels. In 2009, Shangrila Hotel acquired several hotels in Malasyia a step that make the organization increase the number of customers. In addition, the hotel management owned 80% of the hotel in Puteri Harbour, Johor a system that allowed Shangrila Hotel to increase its share stakes by 20% (Yeap 2013). Secondly, Shangrila Hotel had a significant change with her managerial roles. fit to Tracy (2008), the hotel industry is undergoing rapid change in management through hiring technologically advanced and socially answerable managers. In an effort to cope with the global competition, S hangrila Hotel hired new managers who were proficient and competent in the hotel industry. In addition, the organization hired managers in charge of finance, marketing, and adult male resources in order to ensure accountability of all employees and company revenues. Customers are the source of profit for an industry, which means their environment should be well viewed at conservatively to avoid certain incidences, which might be of risk to them. In the present environment, hotel customers seek humble and human places where people have respect for visitors irrespective of backgrounds. (Kotler and Arm sinewy 2011). The hotel has practiced a strong corporate culture and violence that ensured visitors from all corners of the earth receive quality treatment irrespective of culture, race, or denomination. Holding a strong corporate cultural responsibility has increased Shangrila Hotel competence through contributing to the high achievement. Shangrila Hotel is ranked among the make pas s hotels in Hong Kong for quality hospitality. Moroever, the hotel has undeinterpreted employees training programs to educate them about corporate culture and how to maintain loyalty towards customers. germane(predicate) changes and trends in the macroenvironment(PESTEL Analysis)Organizations undergo significant changes and trends in the macroenvironment that assist in wining the competitive advantage. The following changes have taken place in Shangrila Hotel macroenvironment. PoliticalThe hotel has changed from the older strategies and adapted the newly acceptable methods in line with Singapore constitution. In addition, Shangrila Hotel has many tributary hotels aroung the globe and the management ensures every hotel operates accoring to the countrys political requirements. efficient Shangrila Hotel has changed its economic climate has changed into a more economic methods of operations. The company has a group of economic experts who provide the necessary information on the expect ed risks in the economic world. The hotle managment has resulted into a new
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